Optimizing WordPress for Conversions


You've spent a lot of time and effort on the design and content and getting visitors to the site. But how well is that traffic converting into customers? As Wordpress drives an increasing amount of online business, whether it's a WooCommerce store, a lead generation site, or a subscription product you probably also want to improve your conversion rate.

Arun Sivashankaran, Founder & Chief Optimizer at FunnelEnvy (http://www.funnelenvy.com/) will go through the foundations of Conversion Rate Optimization (Relevance, Measurement and Experimentation) and discuss some of the specific techniques, tools and challenges for conversion optimization with Wordpress.