Google Analytics for Website Owners

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The Traffic Data that Matters in Google Analytics

Google Analytics is a data goldmine and it is completely free.

But it also can be quite overwhelming after the first time you login. So why bother? It's one of the tools you can use to find out if your content posted on the website actually performs well for your business goals. Who is visiting your website? Which site sent them to your site? What do our visitors read once they get there? How long do they stay and where to they leave?

We’ll discuss the various options for implementing Google Analytics into your WordPress site and, once installed, where to focus your attention to get the most out of the traffic numbers it makes available to you. We'll discuss bounce rate, landing pages, exit pages, visitor loyalty. The data tells a story if you know how to follow the plot.

Huge "Thank you" to Mark and Linda Candels, who have offered their training facilities for all of the 2015 WordPress Meetup SWFL meetings.

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