Past Meetup

Publishing Series Marketing Cutting through the noise to reach the right readers

This Meetup is past

6 people went

Price: ¥1,000 /per person
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Cutting through the noise to reach the right readers -

lessons from an indie publisher

7.30pm - 9.30pm

October 26th 2017

You've done all the hard work - writing, editing, designing, printing, and setting up the distribution and logistics for your book. But if nobody knows about it, how can they read it?

In a crowded marketplace, cutting through all the noise to find and connect with the right readers makes all the difference.

In this session we'll talk about defining your audience, and deciding the best channels to reach and interact with them. We'll discuss managing the amount of time you spend on marketing so you have enough time to write, and share the lessons learned from an indie publisher.


Jacinta Plucinski, founder of indie publishing house Zoot Publishing, in collaboration with The Tokyo Writer’s Salon, founded by writer and entrepreneur, Lauren Shannon, will be holding a series of six workshops for writers who want to get their books into the hands of readers.

Held monthly, the series will cover editing, book design and layout, getting your file print ready, ebook creation and publishing, offset printing and manufacturing, distribution channels, shipping and logistics, and marketing


Tokyo Writer’s Salon was founded 9 ½ years ago by writer and entrepreneur, Lauren Shannon. The group has grown to over 1200 members on has hosted over 100 monthly meetings, 50+ workshops and 8 successful weekend writing retreats in the Japanese beach town of Onjuku, Chiba. The goals at TWS have always been; to empower writers, create community, share resources and play with words! We have had guest speakers, published authors, screenplay writers, and professional editors who have all shared their ideas and knowledge with us.

In 2017 we are excited to collaborate with Zoot Publishing to discover more about the process of being published, the current state of the publishing industry and what goes into creating and bringing a book to market. We want our members to have the power to share their stories with the world. We are kicking off our first 6 “Curiousity Sessions” open to anyone interested in learning about publishing.