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BrandLab event this weekend

From: Dee S.
Sent on: Monday, February 18, 2013 3:24 PM

BrandLab event this weekend — they've decided to release some free VIP passes for KCDesignCore and anyone we invite. Instead of the $15 fee, it's now free to you...sign up before Wednesday, and tell your friends! Info about the Event: Sign up info is at or  Signup for free with promo code brandlabVIP.

  • Screenland Armour Theatre
    • 408 Armour Rd, North Kansas City, MO
  • Friday, February 22 - 6:30PM - ?
    • VIP KICKOFF Party at Screenland Armour
    • RSVP before 2/20 (grab your tickets here on eventbrite)
    • Come network & hang out - 1st drink is on us
  • Saturday, February 23
    • 9am - registration & breakfast
    • 10am - start time
    • 12pm - lunch
    • 6pm - dinner
    • 10pm - movie break with milk & cookies
  • Sunday, February 24
    • 10am - pencils down
    • 10:30am - presentations start
    • 12pm - judging & prizes


  • CASH PRIZES for 1st, 2nd and 3rd
    • $1,000
    • $500
    • $250
  • Other Swag Up for Grabs
    • VIP Passes to Screenland for the rest of 2013 (pass for you and a guest, valid for any Screenland movie through 12/31/2013)
    • $100 in gift cards (VISA or AmEx)
    • Movie posters
  • Additional prizes TBD

What is Brand Lab? The goal of Brand Lab is to take the hackathon concept and apply it directly to businesses in our community.  We want to connect real brands with local creatives.  Our first test project is for Screenland Theatres.  Screenland will be releasing a new gourmet popcorn in KC later this year.  Think Topsy's or Garrett's out of Chicago if you're familiar.  They want to sell their new gourmet popcorn during the holiday season and also target corporate gift-giving.  They want everything, from their logo to the packaging, to be completely unique and to be the result of local creatives.  Basically, we're inviting designers, developers, etc. to compete for cash prizes in a 24 hour hackathon on Saturday, 2/23.  More info at  We're also on Twitter: FAQs Some questions that have come up are who will own the end product?  For those who win a cash prize in the design category (i.e. for logo, packaging, etc.), the design would be the property of Screenland in terms of the right to use.  For those who win a cash prize for developing a website, app, etc., it would be shared code.  In other words, Screenland would want the right to use the code, but they have no problem with the developer reselling or reusing the code in another way for a different client.  Any subsequent work needed would be the result of a separate financial or other arrangement worked out by Screenland and the designer/developer. Other Info We have Butch Rigby (owner of Screenland), Ramsey Mohsen (director of social for Digital Evolution Group), and Dee Sadler (KC Design Core) as judges.  Mentors will also be available to help with coding or design.  Attendees will be fed (breakfast, lunch, dinner, milk & cookies) on Saturday, and we're also taking a movie break in the evening. Please feel free to share info about the event with anyone you'd like.


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