I had'nt
considered that usage of the word Standard Ken.
Any comments are welcome on
this topic for sure. Perhaps
-----
Original Message ----
From: ken <[address removed]>
To:
[address removed]
Sent: Tuesday, October 30,[masked]:51:43
AM
Subject: Re: [webdesign-396] Re: Slogan
On 10/30/[masked]:40 AM al
wasco wrote:
>
>
> On Oct 30, 2007, at 3:57 AM, ken
wrote:
>
>> CWSA - Serving the Web Community with
Quality
>>
>> because we help each other, "each other" being
anyone who comes to a
>> meeting or joins us online, we are a service
organization.
>>
>> because we focus on the server side of
the web, though with a concern of
>> what happens in folks'
browsers.
>>
>> because we emphasize standards which, in the
end, help make all web
>> sites and web browsers work better, we
promote quality.
>>
>
>
> definitely a step in
the right direction. other thoughts:
>
> Standard is
Better
>
> Standard is Excellent
>
> Setting High
Standards
>
> Setting High Standards for Cleveland
>
> Setting High Standards for Cleveland's Web Community
>
>
(you can see where this is going)
>
> ....
Thanks, Al, for
the complement. There were two considerations when I
was ruminating
about the slogan. The first was, "What would I want on
my business
card (if I had business cards)?" So I sought words
intimating the
mature and august. You're going that way too.
The second was that
word "standard" or "standards".... While people
reading this list
know the word and its importance, it's too much to
explain to folks that
don't know what it means. And "standard" to them
is going to connote
something sub-optimal, generic, nothing special,
unfinished, and
gray. Do you want a "standard" phone, or an iPhone?
'Do you want to
ship that 3-day delivery or standard delivery?' Do you
want the
quality package, or the standard package...? the pile
carpeting or
the standard carpeting? Though we might not even know what
the
alternative is, I think most people would choose the unknown over
the
"standard". Heck, if asked whether they'd prefer the
standard
entertainment module or the purloined unit, I'd guess most would
pick
the latter. "Standard", to most people, is
"blase".
Though I really like Cleveland, we already have it in the name
of the
group (making it redundant to put in the slogan too) and we don't
want
to intimate that we might be excluding Lakewood, Independence, or
even
Akron. Might be better to leave that out.
Well, we do
agree it's good to start with an dynamic, active verb.
:)
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