FilmTech Meetup #15: How do brands tell stories in the 21st century?

HOW DO BRANDS TELL STORIES IN THE 21st CENTURY?

Ever wondered what the method behind the madness is in the world of advertising? Same here. Our friends from Impolite Media have drummed together a couple of sharks in the field to discuss this question. Lorenzo Musiu of Impolite Media will be hosting the panel discussion with Thilo Stracke (Head of Social Media at BVG) and Susanne Biermeir (Senior Creative Strategist at Highsnobiety). These wonderful people will be contemplating how content has become the centerpiece for effective brands in the 21st century.

Do brands sell an experience more than their own product? How is storytelling used effectively to drive a brand’s mission? The target audience has become highly fragmented and radically changed its behavior in the last decade, so how does one create relevant and personalized campaigns for today’s market? The traditional agency model is being disrupted: the new kids are on the block. To stay relevant, the production and distribution of ads and branded content must be lean and agile. How does one do it?

19:00 Doors open, networking & drinks
19:30 Panel
20:30 More networking & drinks
21:00 Doors close

THILO STRACKE
— Social Media @ BVG
>> www.bvg.de
After working for almost a decade in fashion as a photographer and director, Thilo expanded into the field of communications. Thilo freelanced in art direction and creative concepts, specializing in storytelling and shitstorms, and is now the social media manager responsible for all social media activities at BVG.

SUSANNE BIERMEIR
— Senior Creative Strategist @ Highsnobiety
>> www.highsnobiety.com
In the age of the Gram and an increasingly connected global community, a lot of brands blindly navigate this space and lose themselves in clichés of “the lifestyle of Millennials and Gen Z.” Rather than stereotyping consumers, Susanne offers insights on how brands can forge real connections through solutions that make a difference and add value. She now works for Highsnobiety, a leading lifestyle publication which bridges the gap between culture and product through branded content.

The panel will be moderated by:
LORENZO MUSIU
— Founder + Managing Director @ Impolite
>> www.impolite.com
Lorenzo founded Impolite Media in 2017, after running an advertising agency for the German market. He is the director and producer of marketing and distribution of "Fking Amazing", a documentary that explores success, ambition, and failure through 220 interviews with entrepreneurs, investors, journalists, and politicians around the world. The movie was presented during the Berlinale 2016. He is also the co-founder of instectfood.life, a cricket based food production in Milan.

The FilmTech Meetup #15 is presented by:
IMPOLITE MEDIA
>> www.beimpolite.com
— a creative agency and a production company based in Berlin. Impolite has a strong roster of movie production professionals, digital media innovators, directors, DoPs, art directors, and photographers from around the world. With decentralized and diverse creatives, the production process becomes leaner and the creative work meaner.

CREATIVE EUROPE MEDIA Desk Berlin-Brandenburg
www.ced-bb.eu
— the European program supporting the EU film and audiovisual industries financially in the development, distribution and promotion of their work

THE FILMTECH OFFICE
www.filmtechoffice.com
— a co-working space for creatives & entrepreneurs in film, storytelling & tech