MTL + ECOMMERCE New Year Kick-Off
Détails
MTL + ECOMMERCE New Year Kick-Off
Dear members,
We're pleased to announce that the first MTL + ECOMMERCE of 2016 will be held on Wednesday, January 20th!
Our first guest speaker, Sylvain Martel, Client Partner at Facebook, will give a presentation on leveraging Facebook for retail, with a strong emphasis on mobile.
Our second speaker, Liad Agmon, CEO of Dynamic Yield will talk about how to use Personalization & Customer Engagement strategies to dramatically increase revenue.
=== Event Ticket ===
Price:
Early Bird Special (ends January 17th): $10 + $0.95 fee per person
General entry $20 + $1.30 fee per person
Students : 10$ at the door
Tickets also available on Eventbrite:
https://www.eventbrite.ca/e/mtl-ecommerce-new-year-kick-off-tickets-20685974306
=== Agenda ===
6:00 PM Networking
6:30 PM Opening Remarks & Introduction
6:35 PM Presentation #1 > Topic: "How your ecommerce brand can leverage Facebook to grow".
6:50 PM Q&A on 1st presentation
7:00 PM Presentation #2 > Topic: "How to use Personalization & Customer Engagement strategies to dramatically increase revenue" by Liad Agmon.
7:30 PM Q&A on 2nd presentation
7:40 PM Closing comments & Announcements
7:50 - 9:00 PM Networking
=== Speakers ===
Sylvain Martel -- Client Partner -- Facebook
https://cdn.evbuc.com/eventlogos/27860965/sm-1.jpg
Bio:
Sylvain Martel is currently Client Partner at Facebook where he has been working for the past 3 years. Prior to that, Sylvain worked for the past 20 years in various senior positions in advertising agencies, including Cossette, Marketel and Mediacom Canada. He is a frequent speaker at various tech and media events and a Facebook evangelist in Montreal.
Presentation:
Sylvain martel will present the various tools ecommerce brands can leverage to grow their sales online.
Liad Agmon -- CEO -- Dynamic Yield
https://cdn.evbuc.com/eventlogos/27860965/liadagmon-1.jpg
Bio:
Liad is a serial entrepreneur with rich experience as a startup founder and as a Fortune 500 executive, including his current project, Dynamic Yield, a personalization and optimization tool for marketers . He founded information security vendor Onigma (acquired by McAfee) and social search company Delver (acquired by Sears Holdings). Following Delver’s acquisition, Liad served as a VP of New Services at Sears Holdings and on the board of its Home Electronics and Outlets business units. Liad served as an entrepreneur-in-residence at Bessemer Venture Partners and is teaching at the Entrepreneurship MBA program in Tel-Aviv University and at the Zell Program of IDC Herzliya. He holds a BA Cum Laude from Tel-Aviv University in Computer Sciences and Film Studies.
Presentation:
Pareto’s famous principle implying that "80% of your sales come from 20% of your clients" is simply not true anymore. In today’s digital era, especially in the eCommerce and Media space, 50% of revenue comes from less than 5% of your users. No two users are the same, so shouldn’t you be personally engaging the one’s that bring you the most value? The problem is most businesses aren’t or don’t know how, and they’re missing out on a tremendous revenue opportunity.
In this extremely-insightful session, serial entrepreneur Liad Agmon will show you how to identify your most valuable users and cater to them on a personal level. You’ll learn how to implement multivariate testing into your optimization strategy to deliver segment-specific experiences across any channel - web, email or mobile. Most of all, you’ll walk away with a firm grasp on powerful tactics like cohort analysis for user segmentation, real-time messaging, user affinity personalization, social proofing to immediately apply to delight your customers, deepen engagement and dramatically increase conversion rates.
Looking forward to seeing you there!
MTL + ECOMMERCE Team
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SPECIAL THANKS TO OUR SPONSORS
OFFICIAL PARTNER
GOLD SPONSORS
SILVER SPONSORS
BRONZE SPONSOR
COMMUNITY PARTNER
MTL + ECOMMERCE New Year Kick-Off