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Re: [ia-55] UX & ROI (again)

From: Yingying
Sent on: Tuesday, March 20, 2012 5:22 PM
I agree. My have a blackberry (mainly because I like using keyboard). I think usually it's ok, but one time it really gave me a hard time when downloading an app. It kept asking me whether I want to replace my existing app, during the downloading, about ten times!! Almost furious at that time. Maybe I will switch to iphone soon.

BTW, thanks for the great image Adam! Phones look very similar now, it's a bit boring though.

Yingying
Yingying Zhang - http://yingyingz.com

From: Jeff Hoffer <[address removed]>
Sender: [address removed]
Date: Tue, 20 Mar[masked]:38:05 -0400
To: <[address removed]>
ReplyTo: [address removed]
Subject: Re: [ia-55] UX & ROI (again)

To follow up that point, the explosion of the iPhone has a lot to do with the App Store which revolutionized the experience of apps for smart phones.
I had a Windows Phone 5 & 6, not to mention PDAs from the Palm V on up.  The experience of purchasing, downloading, installing, uninstalling apps was a great pain, not to mention the disparate experiences in using the different apps which didn't always adhere to any UX paradigm.
Apple took away all of this pain by thinking about the process by which someone finds, acquires, installs, uses and eventually uninstalls applications on their pocket computers.

Jeff Hoffer
Creator of http://Poll.Do
[address removed]
(310)[masked]

On Mar 20, 2012, at 10:15 AM, Stephen Ruiz <[address removed]> wrote:

That's a great image! Thank you.

-----
Stephen Ruiz
Digital Media Expert
StephenRuiz.com
@stephenruiz

--- On Tue, 3/20/12, Adam Korman <[address removed]> wrote:

From: Adam Korman <[address removed]>
Subject: Re: [ia-55] UX & ROI (again)
To: [address removed]
Date: Tuesday, March 20, 2012, 10:08 AM

If anything, Apple's success is a direct testament to the importance of focusing on the software user experience. Here's a handy image of phones before & after the iPhone:


When they are off, most "smart" phones are pretty similar -- more-or-less the same hardware specs, feature lists, etc. The same is true for tablets. And laptops/desktops. Sure, there are many components contributing to Apple's success, but the software user experience is their key differentiator.

-Adam


On Mar 20, 2012, at 9:06 AM, Stephen Ruiz wrote:

I think that works when demonstrating ROI for UI in the product sphere, but what about software, mobile apps and web applications? 

--- On Mon, 3/19/12, Jeff Hoffer <[address removed]> wrote:

Not to be too cute, but if you're giving a presentation on it, I would use a stock chart and revenue graph for Apple since the introduction of the iPhone.  Money speaks.





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