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Imperfect Produce delivery subscription offer

From: Tony
Sent on: Thursday, May 24, 2018, 2:37 PM
Get $10 credit if you use this link to sign up for Imperfect Produce delivery subscription:


Imperfect delivers produce to your door for 30-50% less than the grocery store. We do this by sourcing "ugly" fruits and vegetables that usually go to waste on farms. These fruits and veggies taste the exact same on the inside but look a little "wonky" on the outside. Customers can select the box size and frequency that suits their lifestyle. Customers also choose which fruits and vegetables they’d like in their box each week from an ever-changing list of delicious, seasonal produce–so there’s no receiving produce you don’t want!

The produce we source is rejected by grocery stores purely for cosmetic reasons, meaning that taste and nutrition aren’t affected. Common reasons for produce being classified as “ugly” are: it’s too small, it’s the wrong color, or it’s misshapen. We only source the most delicious fruits and vegetables, and we have strict quality-control measures in place to ensure that what ends up on your doorstep is fresh, delicious, and nutritious. If we wouldn’t eat it, we won’t sell it. We’re redefining BEAUTY in produce, not taste!

And if for whatever reason you’re not satisfied with an item in your box, we will refund you the cost of the item.


We're able to offer such affordable prices because we only work with “ugly” and surplus produce that retail outlets don’t want. Historically, there's been so little demand for this produce that it has gone to waste on farms or gotten sold to processors at a loss because of minor cosmetic imperfections, such as being the wrong shape, size, or color. By sourcing this produce straight from farmers, we help the farmer make a better living on what they grow with less waste while passing on the savings to you. It’s a real win-win-win!


We source ugly produce directly from farms

Approximately 20% of fruits and vegetables in the U.S. never leave the farm just because they look a little different. Instead of ending up on your dinner plate, they end up left in the field or trucked to landfill. We think that’s crazy, and we’ve built a network of over 150 farmers and producers who agree. We buy their unloved produce, and they’re rewarded for their full harvest–not just for the pretty stuff.



You customize your box to get exactly what you want

Since our goal is to waste less food, we’re not going to send you produce you don’t want. You get to choose which items come in every box that ends up on your doorstep. Don't like kale? No problem. Extra carrots? You got it. Eager to try celery root? More power to you. Our seasonal menu changes each week, so there’s always something new and exciting to try–or you can stick to the staples, because we have those, too.


We deliver your customized box to your home
Shortly after you’ve chosen your produce for the week and finalized your perfect box, our drivers drop it off with a smile at your doorstep. To minimize our carbon footprint and make sure you get your produce on time, you’re assigned a delivery day based on your neighborhood. Don’t worry though–you don’t have to be home to receive a delivery. You can leave us detailed directions on where to leave your box until you can bring it safely inside.


You enjoy healthy, delicious produce and save money!
Everyone wins! The farmer is rewarded for his full harvest, the food and the resources used to grow it weren’t wasted, and you get delicious, healthy, affordable fruits and veggies. What’s not to love?




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