Does Data Science kill Ad Technology?
There are some rumors that Google forecasts data revenues to surpass advertising revenues "soon". If this is correct, what does this imply for our advertising industry?... weitere Infos
Gaming the System: The Dark Side of Ad Tech
Programmatic advertising has promised to make digital advertising more efficient, better, and cheaper. However, in reality, the buying process has become very complex,... weitere Infos
Introduction to Programmatic Marketing (Dr. Nico Neumann, Uni South Australia)
Talk outline: In this talk, Nico will introduce the concept of programmatic marketing, which has been growing strongly over the last five years and is expected to rise... weitere Infos
- Alle vergangenen Meetups anzeigen