Digital Analytics Wednesdays is an informal monthly meetup for like minded professionals who are involved or interested in everything digital with a primary focus on analytics in marketing. We host a monthly session with 1-2 talks covering digital analytics, marketing and optimization. The expected date is the last or penultimate Wednesday of each month. We hope to see you there and be part of connecting and building the analytics community in Singapore and SEA!
Dear Digital Enthusiasts,
We are excited to open the DAWS October 2019 session for RSVPs. We have a fantastic speaker joining us followed by a Panel discussion (yay!) this month.
First Speaker: Jia Min Tan, Regional Business Development Director ‑ Asia, NS8 Inc.
Title of Presentation: Master Fraud Prevention for Increased Holiday Sales
Topic Summary: Given Holiday season is round the corner and end of year sales season peaks. This is when fraudsters lurk and attack online stores as well. This session will cover more about how fraud impacts the online businesses. In particular, transaction fraud (relatable to stolen credit card purchases and abuse) as well as advertising fraud and what online sellers can do to stay ahead of the challenges and benefit from increased sales.
Second Session: Panel Discussion with members from NTUC, Retailer at Mandarin Gallery, Atomi and Perx (Panel Members details - TBA).
Topic Summary: Share and discuss on how analytics have helped in their business insights, changed their consumer engagement and what has been their approach to adopting it.
All the usual bits and pieces:
• Registration:[masked]pm (we reserve the right to not admit late-comers)
• Networking over 🍕 and 🍻: 6.30pm
• Talks: from 7.15pm
• Allow enough time for security and registration (ID required for verification)
• RSVP close at 1pm on Oct 29th (a day before the event) - please update your RSVP should you no longer be able to make it to allow wait-listed members to attend
• Photos will be taken at the event.
We look forward to seeing you there!