Nächstes Meetup

FilmTech Meetup #15: How do brands tell stories in the 21st century?
HOW DO BRANDS TELL STORIES IN THE 21st CENTURY? Content has become the centerpiece for effective brands in the 21st century. By using storytelling as a differentiator, brands are selling their product as an experience as much, if not more, than their products or services. Storytelling in marketing is driven by a brand’s mission and their innovative technologies. In order to be effective, storytelling must add value to the audience. The general audience, in any given market, has become highly fragmented and has radically changed their behavior in the last decade. At the same time the traditional agency model is being disrupted: the new kids showed up on the block. To stay relevant, the production and distribution of ads and branded content must be agile and lean. But how do brands really tell stories in the 21st century? We look forward to discussing this with our two panelists (names will be announced soon). The panel will be moderated by: LORENZO MUSIU Lorenzo spent the last 11 years between TV studios, movie sets, startup offices, glamorous fashion parties, and PPMs. He is the director and producer of marketing and distribution of “Fking Amazing”, a documentary that explores success, ambition, and failure through 220 interviews with entrepreneurs, investors, journalists, and politicians around the world. The movie was presented during the Berlinale 2016. After running an advertising agency for the German market he founded Impolite Media in 2017. He is also the co-founder of instectfood.life, a cricket based food production in Milan. The FilmTech Meetup #15 is presented by: IMPOLITE MEDIA Impolite Media is a creative agency and a production company based in Berlin. Impolite has a strong roster of movie production professionals, digital media innovators, directors, DoPs, art directors, and photographers from around the world. With decentralized and diverse creatives, the production process becomes leaner and the creative work meaner. www.beimpolite.com CREATIVE EUROPE MEDIA Desk Berlin-Brandenburg Creative Europe Media is the European program supporting the EU film and audiovisual industries financially in the development, distribution and promotion of their work. www.ced-bb.eu FACTORY BERLIN Factory Berlin is an international community of innovators – the brightest minds from tech, politics, art, and science together into one collaborative ecosystem. www.factoryberlin.com THE FILMTECH OFFICE The FilmTech Office is a co-working space for creatives & entrepreneurs in film, storytelling & tech. www.filmtechoffice.com

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