THE NEW NORMAL
Digitalization is putting the filmed entertainment industry upside down, challenging the established mantra of the business that „Nobody knows anything“ when it comes to what works in the industry and what does not. Big Data promises new insights, but to be truly powerful it must be combined with a rich understanding of audiences, products, and markets. Economics and business scholars from leading academic institutions all over the world are trying to make sense of the “New Normal”, studying the rules and mechanisms of the film business with theoretical models and empirical analyses.
At this FilmTech Meetup, some of the thought leaders in the academic field will share their thoughts and insights regarding the massive challenges that producers, distributors, exhibitors, and SVOD etc. platforms are facing as a result of the digital revolution, and provide some directions for those working in or with the industry.
The FilmTech Meetup #13 takes place in conjunction with the Mallen Conference (the Mallen Scholars and Practitioners Conference in Filmed Entertainment Economics), an annual Thought Leaders event that has been hosted by UCLA, NYU, and Yale and whose 20th anniversary event is happening at FilmUniversity Babelsberg from Sept. 26 to Sept. [masked]http://themallenconference.org.
several scholars will offer short keynotes, including
-- Allègre Hadida (Cambridge)
-- Michael D. Smith (Carnegie Mellon, author of bestseller “Streaming, Sharing, Stealing”)
-- Natasha Zhang Foutz (University of Virginia)
-- Thorsten Hennig-Thurau and Mark B. Houston (co-authors of forthcoming book “Entertainment Science”)
19:00 doors open; networking & drinks
19:30 start of speaker program, one short break
21:00 end of speaker program; networking & drinks
22:00 doors close
-- Creative Europe Media Desk Berlin Brandenburg
-- Mallen20, a unique event co-organized and co-financed by the Marketing Center Münster of Münster University, the DFG Research Group 1452 “How Social Media is Changing Marketing” and the Film University Babelsberg KONRAD WOLF
-- Mindspace Krausenstrasse