How to start a Start-up: Product Development
Details
UX & Business Anthropology: From assumption to outcome. Qualitative methods in product development.
How do we know what our customers need and how they understand the product we created for them? To figure this out, it is more and more common to use UX studies based on ethnographic methods. The goal is to realize the assumption you started with and to integrate them into your product development cycle.
Speakers: Joanna Czarnecka (business anthropologist and CEO of Zixio) and Mona Behnke (product manager at Zixio)
Zixio is a technology company with focus on cognitive technologies, that helps enterprises in the field of digitalisation and innovation.