Nächstes Meetup

Book Presentation: Change for Good (2018) with its two Authors !
SAVE THE DATE! The next Geneva Behavioral Economics MeetUp will take place on October 30th, 2018. We will have the honour to welcome Bernard Ross & Omar Mahmoud to present their new book, which is hot from the press, and already earned 5* on Amazon.com: Change for Good - Using Behavioural Economics for a Better World (2018) The book is about how people make decisions – and how anyone involved in the field of social change can help individuals or groups to make positive choices using decision science. It draws on the latest thinking in behavioural economics, neuroscience and evolutionary psychology to provide a powerful practical toolkit for fundraisers, campaigners, advocacy specialists, policy makers, health professionals, educationalists and activists. Event format 18h30 Welcome, bites & sips 19h00 Interactive presentation on BE with introduction about the book 19h30 Questions, Answers, Discussion 20h00 Book signing with bites & sips About the Authors: Omar Mahmoud is the Chief Market Knowledge at the international development agency UNICEF and was previously a senior marketing professional at P&G working on the world’s largest brands including Pringles, Pampers and Ariel. Bernard Ross is an award-winning management consultant and author who has developed strategy and fundraising campaigns for many of the world’s largest INGO’s including the International Red Cross and Red Crescent, Amnesty International, Médecins sans Frontières and UNHCR. We’re looking forward to see you there!

Geneva Impact Hub

Rue Fendt 1 · Genève

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    Worum es bei uns geht

    Interested in using behavioral economics or psychology to improve customer behavior, public policy or marketing? Come join your fellow enthusiasts for a set of engaging talks and high quality networking.

    The Geneva Behavioral Economics Network provides the opportunity for networking, sharing contacts or knowledge, finding partners to work with, and bringing together the latest ideas from scientific behavioral research with the business and government experts who can apply it in the real world.

    The Nobel laureates Daniel Kahneman, George Akerlof, Vernon Smith, Reinhard Selten and Bob Shiller have laid the foundation for behavioral economics. The internationally renowned economics professors Richard Thaler (University of Chicago), George Loewenstein (Carnegie Mellon University), Colin Camerer (CALTECH), Dan Ariely (Duke University) and Ernst Fehr (University of Zurich, MIT) have significantly contributed to the development of behavioral economics, bringing practical applications to business and politics.

    The idea is to follow the example of the Zurich Behavioral Economics Network and serve as a platform for the exchange between science and practice. We invite speakers who want to share their knowledge and experience in the practical application and evidence-based research of behavioral economics.

    This is open to anyone who is interested in this fascinating and fast developing field. Managers, politicians, scientists, students and of course anyone else!

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