The Wheel of Progress - A hands on tool for JTBD research.

Jobs to be Done Meetup
Jobs to be Done Meetup
Öffentliche Gruppe

Online-Event

Dieses Event ist vorbei

Details

Following Bob's talk on his latest book, we're going to be showcasing the best new thinking and frameworks for applying Jobs to be Done to your business.

Bob Moesta is a tough act to follow, but I love what Eckhart Boehme is doing with The Wheel of Progress. It applies some of the key ideas from Bob's work and creates a practical tool for identifying customer jobs.

Since its launch in October 2019, The Wheel of Progress® (WoP) has supported JTBD practitioners in gaining an understanding of what progress customers are seeking. The Wheel of Progress aims to provide a systematic approach to research based on the Jobs to Be Done theory. Its goal is to facilitate the customer research process while creating actionable insights.

This is a really hands-on tool that I know many people from this community have been asking for! Eckhart promises to walk through his step-by-step process which breaks down the complex task of interviewing, analyzing, consolidating, and evaluating research results. It's a collaborative process that can be used for product development, marketing, and sales.

As always there will be a Q&A so everyone in this community has the opportunity to ask Eckhart some questions. A Zoom link for the digital talk will be included on the Meetup page closer to the event.

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