Why Product Owners fail and how to avoid that

In an increasingly digitalized world, products need to be delivered more flexibly, faster, more transparently and, if possible, in high quality. For novice product owners, this is a huge challenge as they have never been in this role in their past.

So, is failure predetermined?

There are quite a few recurring patterns that are causing product owners to fail in their new roles. But, of course, there are also effective antidotes to make a successful start as a Product Owner in the new world of an agile product organization.

Some of these patterns will be highlighted and solutions will be presented that will give the Product Owner a sense of confidence in the future.