Marketing is changing - traditional methods are dying. The new motto is: "if it's not measurable, don't do it". --- We will talk about how to measure your marketing efforts, especially online marketing and how to make your social media outputs more tangible. Thus, we will invite skilled people working on e.g. data driven marketing. --- Happy helping you out with your marketing efforts and looking forward seeing you on the next meetup!! --- P.S.: Although this Meetup was created in Aachen, it could also take place in other cities like Cologne, Dusseldorf or Maastricht.