Don’t get lost! In our digital world there are so many buzzwords and trends flying around for which you as a product manager are always expected to have a basic understanding. In order not to lose the overview, we have invited experts from our related areas UX-Design, Technology & Datascience, who can give us this basic understanding for a relevant trend.
We invite you to the ProductTank #22 at WorldProductDay in Munich - we will have great talks, food & drinks!
Opening by Stefanie Mainwaring, Head of Product at Teleclinic
Sebastian Gier, representing UX-Design
Title: "Designing innovative experiences, in mobility and beyond."
In this talk Sebastian demonstrates how digitalization and new customer needs create future touch-point opportunities in mobility. Besides a holistic future mobility service, the project 'BMW Xplore' also describes a vision for how UX and UI design can drive new interior hardware requirements. In addition to the concept itself, the talk will take you through the design process. You will learn how to research and prototype innovative mobility experiences and how on-board and off-board touchpoints can be designed in a seamless way.
Sebastian is a German designer who is working on future mobility experiences at BMW Group as a Senior Designer for Strategic Design and User Experience. He has been fortunate enough to work with various international brands and companies on projects like Adidas, Philips, Bosch, Rolce-Royce, Siemens, MINI, John Deere, Cathay Pacific, Newell and Midea in the context of startups, consultancies and in-house design studios in Europe, USA and Asia. His work has been recognised by international renowned design awards like the Core77 Design Award, Red Dot Design Concept Award, IDA, IXDA, Indigo, IDSA.
Bernhard Hecker, representing Technology
"Blockchain - Beyond the Buzz"
Bernhard will talk about blockchain as a technology, possible product enhancements and use cases. He will tell us what went wrong, a few insights behind the hype and share one or two failures. Last but not least we'll discuss what the hype of the hypes could mean for our daily lives. All the world is talking about Blockchain, ... but what does that mean for me as a Product Person in my daily work. Do I now have to supplement the acceptance criteria with each story, or how can I sensibly integrate these topics into my everyday life / approach them in everyday life.
Bernhard is a freelance product consultant with roughly 30 years of experience in tech product management. He has been working with B2B offerings mostly. About one year ago he started working with a Silicon Valley based blockchain startup. Many of the Product Tank Visitors might have met him there as a viable consumer of beer and pizza.
Fabian Dill, representing Datascience
"How to integrate data science into your product development processes"
The AI hype is crazy right now. Companies desperately try to find an AI feature or product just to follow the hype. But what problems we solve should always be more important than the way how we implement things and which technologies we use. Fabian will talk in a pragmatic way about how to integrate the fascinating capabilities of data science into the two modes of product management work: optimization of existing products and discovery of new features, products, or business models.
Fabian is Co-founder and Managing Director of DieProduktMacher GmbH and is also the Head of Data Science. Before founding DPM, Fabian served as Head of Business Performance at a subsidiary of Hubert Burda Media. He also co-founded a machine learning startup (KNIME) in 2006. He has many years of experience building online products, seeing them fail and succeed. In recent years, Fabian has led data analytics projects, developed data-driven products, implemented AI features and built up a data science team. He is extremely interested in the interaction between Business Owner, Product Manager and Data Scientist.