Yann Wermuth, Beat Walther: Become a Growth Architect (ONLINE)
Details
Think Like a Growth Architect: From Opinion-Driven to Customer-Driven Innovation
Discover the mindset shift that transforms innovation success—how Growth Architects replace assumptions with evidence, solutions with customer jobs, and debates with data-driven confidence. The journey from good ideas to market success isn't about generating more options—it's about systematically identifying which opportunities truly matter to customers and building organizational confidence to execute on them.
Based on examples of real growth architects portraied in the book we will illustrate the three key mindset shifts to become a growth architect:
- From Technology to Needs
- From Opinion to Evidence
- From Insight to Action
As a Growth Architect, you are driven by a mission to develop the business and bring about growth. This webinar reveals how to make the fundamental shift from inside-out company perspective to outside-in customer perspective, replacing opinions with facts and accelerating your path from ideas to market success.
Bio Yann:
Yann Wermuth is a Partner at Vendbridge AG and, in addition to client advisory work, is primarily responsible for method development to measure customer needs and accelerate growth. He is also the driving force behind the Product Quest Podcast, a leading podcast focused on innovation and growth.
Bio Beat:
Beat Walther is Co-Founder and Managing Director of Vendbridge AG in Zurich, an expert consultancy specializing in customer insights and growth acceleration. For more than 20 years, he has advised executive management teams on strategy, product development, marketing, and sales. Prior to this, he worked at Procter & Gamble and McKinsey.
Hosts
Gregory Keegan
I am Enterprise Agile Coach with 16+ years of experience supporting agile transformations, leadership development, and cultural change across sectors like FinTech, MedTech, and public institutions. I’ve worked with organizations like the European Central Bank, Siemens, and Sanofi to foster business agility and build high-performing teams. My work blends agile expertise (Scrum, LeSS, Business Agility) with a growing focus on AI integration—thanks to a recent ICA-FAI and “AI for Business” certifications. I’m passionate about helping organizations become agile and intelligently adaptive in a changing world.
Thoralf J Klatt
Thoralf serves as a Product and Agile Coach. His motto is: be at the center of value. He started his career developing medical devices like CT scanners and became a Certified Scrum Master in 2007. Based on many years of experience in diverse domains, Thoralf qualified as SPC in 2016, as Scrum@Scale and Scrum Inc. Trainer with Jeff Sutherland in 2019, and as Mobius Navigator Coach with Gabrielle Benefield in 2020. He has been translating her new book on Mobius Loop to German. Thoralf has been organizing several charity fundraiser training during pandemic and Ukraine crisis (giving to MSF). He has been a Neural Network & AI geek since studying at MIT and is currently using AI for better Discovery using JTBD. Reach out for speakerships.