Next Level Masterclass: Sales

Selling with impact – strategies for modern sales

How do you truly reach your ICP? Without spam, without pressure, without empty pitches? In this Next Level Masterclass, you'll learn Smart Outreach: the right message, in the right channel, at the right time. Build a scalable lead generation system, test your messages live, and optimize them on the spot. Less hoping. More responses. More appointments. Are you ready to do it right?

Tools / Frameworks for participants:

• Part 1: Creating Clarity with the ICP Worksheet
• Part 2: Sharpening the Message with a Value Proposition
• Part 3: Starting Conversations with a Smart Pitch
• Part 4: Systematizing Revenue with Sales Funnels & Pipelines

Goals & Content:
In this interactive masterclass, you'll learn:

• To clearly define your ideal customer
• To craft a memorable pitch
• To write messages that generate responses, not excuses
• To strategically utilize the right acquisition channels
• To transform your sales process into a high-performing system

By the end, you'll have:

• Clarity about who you truly want to reach
• A powerful pitch
• Concrete outreach messages
• A clear sales funnel
• A 30-day plan for immediate implementation

No theory overload: Just clarity, structure, and real momentum

Target audience of the event
The Next Level Masterclass is aimed at founders, sales staff with initial experience, sales-oriented specialists and managers, as well as sales teams from startups and scale-ups who want to further develop their acquisition and closing process in a targeted manner.

Dates & Participation Fee
The masterclass is divided into several dates:

• Tuesday, May 5, 2026, from 9:00 a.m. to 12:00 p.m. | In person at CyberForum e.V.
• Wednesday, May 6, 2026, from 9:00 a.m. to 12:00 p.m. | In person at CyberForum e.V.

The participation fee for the entire event is €200.00 (plus VAT) per person. The price includes cold and hot drinks and a snack.

Registration
Registration is automatic for all dates of this masterclass. Please use the following form to submit your participation request: https://form.jotform.com/252162825549361

Please note that the number of places is limited. We also reserve the right to reject requests if they do not fit the target group or focus of the event. Thank you for your understanding!

Schedule

Day 1: Foundation & Clarity
Who are you addressing – and why should they listen?

• ICP & Persona – The foundation for everything
• Difference between ICP and Persona
• Pain-Driven Positioning
• Typical mistakes with target groups

--> Each participant leaves the session with a clearly defined ICP + Persona.

• The Anatomy of a Strong Startup Pitch
• Building a Clear Sales Pitch
• Problem → Solution → Outcome → Proof
• Clarity instead of buzzwords

--> Each participant has a clear, structured pitch that is truly understandable.

Day 2: Implementation & System

Now it's time to sell. Smart Outreach – Messages that generate responses

• Value, Personal & Bold Messages
• Follow-up Strategy
• Channel Fit (LinkedIn, Email, Calls, etc.)

--> Each participant leaves the room with real, shareable messages.

SALES FUNNEL & PIPELINE – From Contact to Close

• Building a clear sales funnel
• Lead → Meeting → Proposal → Closing
• Pipeline thinking instead of individual deals

--> A concrete sales roadmap for the next 30 days.

Preparing for the event
A brief, practical preparation is advisable. To enable us to jump right into implementation, we ask participants to bring the following:

• A short description of their product or service (2–3 sentences)
• Their current target audience (if applicable)
• 1–2 typical customers or ideal customers

If applicable: previous sales messages or pitches

About the “Next Level Masterclass” format
In the masterclasses, founders deepen their knowledge of special topics in small groups. The formats, which last several hours, are accompanied by external and internal experts from the CyberForum e.V. network and are thematically oriented toward current needs. The events can take place online, in person, or in a mixed format.

EXI Digital BW Gründungsgutschein ESF Plus
With the EXI Digital BW Gründungsgutschein ESF Plus project, CyberForum e.V. supports people interested in starting a business and founders who want to set up a business in Baden-Württemberg.
The start-up voucher is open to all industries. The only requirement is that digital business models or technologies play or could play a role.
Co-financed by the Baden-Württemberg Ministry of Economic Affairs, Labor, and Tourism with funds from the European Social Fund (ESF) and the state of Baden-Württemberg.