An Introduction to the Activity Schema with Timo Dechau (English)

We’re happy to welcome Timo Dechau who will show us how to work with event stream data using the Activity Schema.

Abstract:

In classic product analytics use cases, the user's interactions are at the core of every analysis.

What kind of features are used frequently before a subscription happened? How many users are invited during the first 20 days and accept the invitation?

Additional challenge in this scenario: good product and growth teams run at high-speed and by experiments. They need insights fast to move forward.

Activity schema is an event-first data model approach, that uses single tables based on business entities and stores all related activities as an immutable log.

Speaker:

Spending his first 8 digital years in product taught Timo the importance of having reliable data to move faster and make better decisions. So he spent the last 8 years creating, maintaining, refactoring, and simplifying data stacks for all kinds of companies from start-ups to DAX-listed companies, always figuring out the best path for time to value and having reliable data at the same time.

Agenda:

19:00 Welcome & Introduction
19:10 An Introduction to the Activity Schema (Timo Dechau)
20:00 Discussion & Conclusion