DAALA Berlin mit Thinfilm: Das NFC ABC

DAALA steht für "Digital Analytics Association Late Afternoon” und wir beschäftigen uns dieses Mal mit dem Thema:

Das NFC ABC (Near Field Communication) - Wie kann ich Daten aus der realen Welt mit Daten aus der digitalen Welt zusammen führen und daraus einzigartige Erkenntnisse gewinnen?

BESCHREIBUNG:
How can I blend data from the physical and digital worlds to uncover unique insights ?

NFC-enabled Products and Packaging allow us to capture data from the physical world, combined with the robust Tracking and Analysis provided by digital campaigns. This is an emerging Marketing Channel that can yield deeper Customer Insights at every step of the Customer Journey. In this discussion you will learn how to ask the right questions to create and optimize an NFC program including:

• How to set up a measurement framework for NFC programs
• What are the unique identifiers to connect NFC data to other Marketing Platforms ( Like Web Analytics )
• How to use NFC insights to fuel and optimize other marketing channels like Direct Mail, Mobile Advertising, Search, Social, Email and more
• How to select Form factors and design relevant experiences
• How much time to budget to launch an NFC program

With this overview, you will learn how NFC can transform your products into a platform to unlock rich experiences that amaze and delight your customers.