Working Backwards: Insights, Stories, and Secrets from Inside Amazon

Challenge: How did Amazon grow from an online bookstore to one of the most innovative companies in the world?
Breakthrough: Working Backwards by Colin Bryar and Bill Carr reveals the leadership principles, mechanisms, and cultural practices that powered Amazon’s success – and how you can apply them to your own projects.
What you’ll learn:

• The “Working Backwards” process: starting with the press release & FAQ.
• How Amazon institutionalized innovation at scale.
• Leadership principles that drive clarity, accountability, and bold thinking.
• Practical lessons from insiders who built products like Prime Video and Kindle.

Why join:

• Engage in a deep-dive discussion beyond the buzzwords.
• Exchange perspectives with founders, product leaders, strategists, and curious minds.
• Discover how to adapt Amazon’s principles without copying blindly.

Bonus: Participants will receive a Working Backwards Checklist to help put the principles into practice.
Seats are limited to keep the discussion deep and interactive.

👉 Reserve your spot today – and explore what innovation really looks like from the inside.