Building Software Users Actually Understand – UX Research in Action
Why do some software products feel effortless while others frustrate us within seconds?
This talk uncovers the science behind intuitive design and explains how brain-based UX principles directly improve the usability of your applications.
You’ll learn five research-backed strategies that reduce user friction—ranging from information architecture that matches mental models to consistency patterns that build trust. No fluff, just practical methods you can apply immediately.
Through a real-world case study, Vicky will demonstrate the complete UX research workflow: identifying usability problems, developing solutions grounded in cognitive science, and validating improvements through user testing. You’ll see concrete evidence of how strategic UX decisions transformed a communication app’s usability.
Whether you’re working on backend or frontend systems, you’ll discover how UX research leads to better technical decisions and why investing in user experience pays off.
