Book Presentation: Change for Good (2018) with its two Authors !

SAVE THE DATE!

The next Geneva Behavioral Economics MeetUp will take place on October 30th, 2018.

We will have the honour to welcome Bernard Ross & Omar Mahmoud to present their new book, which is hot from the press, and already earned 5* on Amazon.com:

Change for Good - Using Behavioural Economics for a Better World (2018)

The book is about how people make decisions – and how anyone involved in the field of social change can help individuals or groups to make positive choices using decision science.
It draws on the latest thinking in behavioural economics, neuroscience and evolutionary psychology to provide a powerful practical toolkit for fundraisers, campaigners, advocacy specialists, policy makers, health professionals, educationalists and activists.

Event format
18h30 Welcome, bites & sips
19h00 Interactive presentation on BE with introduction about the book
19h30 Questions, Answers, Discussion
20h00 Book signing with bites & sips

About the Authors:

Omar Mahmoud is the Chief Market Knowledge at the international development agency UNICEF and was previously a senior marketing professional at P&G working on the world’s largest brands including Pringles, Pampers and Ariel.

Bernard Ross is an award-winning management consultant and author who has developed strategy and fundraising campaigns for many of the world’s largest INGO’s including the International Red Cross and Red Crescent, Amnesty International, Médecins sans Frontières and UNHCR.

We’re looking forward to see you there!