HoA #43: Outcome-Based Product Planning—Jeff Gothelf

ABSTRACT

Roadmapping is a flawed concept in the age of Agile. Maps, by their definition, are linear and we don't build linear products and services any more. We build continuous systems. Nevertheless, we have to be able to create and provide some plans for our teams, leaders and customers to set expectations about the ongoing improvements and future of the services we build. How do we communicate that effectively in a continuous world? How do we ensure the voice of the customer is included in these plans?

In this talk, Jeff Gothelf will discuss the concept of outcome-based product planning. Using specific examples and detailed tools, Jeff will show how taking a customer-centric look at product strategy and creating continuously improving plans ensures the teams maintain their agility, customer-focus and ultimately, the success of their product.

MEET JEFF GOTHELF

Jeff helps organizations build better products and executives build the cultures that build better products. He is the co-author of the award-winning book Lean UX and the Harvard Business Review Press book Sense & Respond.

Starting off as a software designer, Jeff now works as a coach, consultant and keynote speaker helping companies bridge the gaps between business agility, digital transformation, product management and human-centred design.

Most recently Jeff co-founded Sense & Respond Press, a publishing house for practical business books for busy executives. His most recent book, Forever Employable, was published in June 2020.

Website: https://jeffgothelf.com/
Twitter: https://twitter.com/jboogie
LinkedIn: https://www.linkedin.com/in/gothelf/