IoT-Brunch #18 B2B vs B2C - Startup Strategies

Does your startup target consumers or businesses? Did you start with the dream of selling a product meant for everyone but quickly learn that you need to hone in and focus on a particular target group? Perhaps things didn’t quite pan out with your consumer audience and you didn’t generate any revenue, so you had to redefine your product and sell it to businesses instead. Or maybe it was the other way around?
Start-up strategies can be a rollercoaster and we want to hear your success stories and lessons learned.

Agenda

10:00 Welcome
10:20 Introduce Yourself

10:35 René - lessons from the cocktail-machine business

10:45 Alex (soulmachines.com) - "humanize computing to better humanity"

10:55 Networking
11:30 End.