Pro Sales Training For Small Business Owners

Welcome to the Pro Sales Training for Small Business Owners Meetup, where the objective is maximising your business potential through effective 1-2-1 personal sales strategy, communication and selling tactics.

You'll appreciate, as you are new to selling or with limited knowledge, that you must learn the sales process, key strategies, communication skills, methods and techniques, and honed tips to sell effectively in competitive markets.

Perhaps you're in the start-up phase, or you've got your business up and running, but you know that finding customers, winning sales, and retaining customers is a challenge—it may even be a cause of concern.

Join me on my 75-minute content and value-rich webinar, where you'll learn the fundamentals of what it takes to ensure your offering and proposition are fully understood and that you know how to sell it effectively.

The training focuses less on deep intellectual theories than on practical and effective personal direct sales communication (not exclusively digital methods) that really makes the difference in engaging people's interest and selling to them directly via 1-2-1 sales conversations.

We will cover the vital moving parts of your business proposition, why customers buy, how you should position your offering and what sales tactics and planning you can apply to get results.

We'll discuss the old chestnuts of understanding your customers, listening to them, and not underestimating your competition. Of course, we'll also discuss fine-tuning the alignment of your proposition and solution and ensure you're actually selling and not telling.

When you're fully aligned and engaged with your customer, how well are you going through the emotional buying process, dealing with those damn objections, and effortlessly closing those sales signals as a natural part of the process?

We'll also discuss why cold calling can still sometimes be a brick wall and why putting a duvet on your prospect ensures a warmer glow and more receptive sales discussion.

About your host - Ray Williams

From commission-only cold-calling in the 1980s to building a successful sales and management career that has generated over £150 million pounds in sales for SMEs and global corporates, I've experienced it all.

Classically sales trained (including IBM and Dale Carnegie) with decades of senior commercial experience, let's be clear about one thing; At the heart of success lies the customer and selling a proposition, product, or service that beats your competition and ensures they buy from you. It's simple but not easy.

A dynamic and accomplished sales and marketing professional, I'm passionate about excelling in sales and imparting my knowledge and experience to help small businesses find customers, keep them, and maximise their financial potential.

Let me help you win customers, secure sales, and beat your competition.

SMEs, this group is for you. Join us for valuable discussions, training sessions, and practical ideas to take away and apply the next day.

https://www.smesalesmastery.com/