Join us on December 1st for an evening dedicated to building real, meaningful products in the age of AI. This event offers **actionable frameworks**, **real-world case studies**, and **practical insights** from experienced product leaders—whether you're exploring rapid prototyping, preparing your product for AI-first transformation, or future-proofing your PM career.

**Agenda**
**18:30** – Doors open for snacks, drinks, and networking
**19:00** – Hello from ProductTank Berlin
**19:15** – Building with AI: How Smart Prototypes Become Real Products, Ruslan Vorobev
**19:45** – From AI-Enabled to AI Native, Mirela Mus
**20:15** – Networking
**21:15** – Event ends

**Building with AI: How Smart Prototypes Become Real Products,**
Ruslan Vorobev, Head of Product at RESYCURE

How do you turn an AI-powered prototype into something real, valuable, and production-ready? Ruslan walks through practical lessons from building with tools like Lovable, GPT, and internal automations to move from fast idea validation to shipped solutions. He explores where AI genuinely adds value—whether through lightweight assistants or deeper integrations—and where it’s better left out altogether.
A talk for anyone who wants to move beyond demos and start delivering AI features that hold up in the real world.

About the speaker: Ruslan Vorobev is Head of Product with a strong focus on innovation and AI-driven solutions. He has overseen product and business development across sustainability, circular economy, and manufacturing domains, helping scale digital products from early prototypes to market-ready solutions. His work combines hands-on experimentation with practical automation to turn ideas into tangible impact.

**From AI-Enabled to AI Native**
Mirela Mus, Founder & CPO at Product People

This talk focuses on how we can future-proof not only our careers but also our products and business models in the age of AI. Mirela explores the shift from simply using LLM to speed up PM work to building AI-first products where and when it matters, with three case studies.

About the speaker: Mirela Mus is the Founder and CPO of Product People, the premier destination for Product Management services in Europe. Mirela and her team supported eBay, DeepL, the World Health Organization, aside from many VC and PE-backed ventures. Her background is in Computer Science, plus an MBA. She's been doing product management for 12+ years, half of which were in a leadership role (50+ people). Based between Berlin and Zurich, Mirela spends her downtime hiking, painting, and reading Sci-fi like The Culture series.
—

Join us for food, beer, and networking with other like-minded product people!
Thank you to our hosts ThoughtWorks for making this event possible!

**Please note**

* The event is RSVP only: to enter, you must RSVP here on Meetup.
* We'd like to capture the event with photographs for promotional purposes, such as sharing on LinkedIn after the event. If you have any concerns or preferences regarding this, please feel free to let us know beforehand.

ProductTank Berlin

Dimitri

Anuka Pokharel

Lana

Anastasia Buryak

Ruslan

Jason Mercer

Liya Bell

Oana Rosca

Alexandra Denisova

Cadis

Maiju 

Sándor

Andrew Clements

Priyank Mishra

Apoorva Thakur

Dmitry Deniskin

Tatiana

Florian Sauter

Anton Kazakov

Logan Ouellette

ProductTank Berlin #37: From Smart Prototypes to AI-Native Products

Thoughtworks Event Space

**Details**
Connect with like-minded professionals in the product management realm at the Christmas 2025 edition of ProductTank Norwich. Join us for a laid-back evening where product managers, designers, Business Analysts, engineers, etc can come together for an informal social gathering.

This event is an informal networking event... with a twist (More details coming soon)! It's in December so Christmas jumpers are definitely allowed!

Our next ProductTank speaker event will be in 2026 - Stay tuned for more info!

**Who can come?**
ProductTank Norwich is open to anyone involved in or curious about the world of product. Whether you're a seasoned Product Manager, a Product Owner, Business Analyst, UX Designer, Developer, or simply exploring a potential career in these areas, you're welcome to join us!
Our attendees range from experienced professionals to developers and students interested in learning more about product management. No matter your background or level of experience, there's a place for you here.

We love hearing from our community about what you'd like to get out of ProductTank Norwich. Make sure to say hello to one of our hosts, Catherine or Sarah, who are happy to introduce you to others and help you make valuable connections.

**Where will we be?**
Brewdog - Upstairs

**Is food/drink provided?**
No, but we're on the hunt for Sponsors\* for future ProductTanks so watch this space!
*\*If you are interesting in sponsoring one or more of our events, please reach out to Catherine and Sarah.*

ProductTank Norwich

Sarah

Susannah Kabuiku

chukwuemekaanyikwa

Matthew

Omar Chisty

John Stoker

Tom Wood

Lawrence Weetman

Chris

Maddy Caulfield

Leanne Botwright

Paul Grenyer

David Wilson

George Redfern

Tamir

JD Bothma

junhangtai

Adam Prentice

Theo Horler

Product Tank Norwich - December MeetUp

Brewdog Norwich

**Just Real Warsaw PMs Sharing Their AI Workflows**
**[Polish version below]**

**We're excited to restart ProductTank Warsaw under new leadership, taking over from Paulina Grodzicka who built this community. Our mission stays the same: bringing Warsaw's product community together to learn from each other's real-world experiences.**

**For our first meetup, we're tackling something you constantly hear about on social media: applying AI in product management.**

**The straight truth is that some PMs are quietly using AI tools every single day to ship faster, make better decisions, and reclaim hours of their week.**

**Join us, and you'll hear from two Warsaw product leaders who are in the trenches applying these technologies. Not consultants. Not vendors. Just what's working right now, today, in Warsaw.**

**Let's get started.**

## **Marek Trawiński**

**Title: Does your interlocutor have to be human? Synthetic personas in the new era of research and AI**

**When creating products for people, do we still need to research only people? Can a conversation with AI be more valuable than with a real person? Or is this all just fooling yourself?**

**Marek will share results from XTB's comparison study: how synthetic personas performed against real users, and what that means for your research practice.**

**The practical case:**

* **How to create credible synthetic personas and digital twins—plus which tools to use**
* **Which project stages and situations they work for (and where they don't replace in-depth interviews)**
* **Real comparison data: synthetic vs. human responses at XTB**

**Perfect research you never run loses to imperfect research you run today. Think about it: No recruitment costs, no incentives, no calendar coordination. Fail fast behind closed doors before you waste real users' time.**

**Bio: A manager and UX leader with over 10 years of experience in the industry. Previously, he co-founded one of the largest Polish UX agencies. He has worked on digital projects for over 150 clients in Poland, Europe, and worldwide. At XTB, he is responsible for developing the research department and building a culture of curiosity based on data. A "skeptical enthusiast" and practitioner of AI technology in research and product processes. Privately, he develops research on understanding the relationship and interaction between humans and artificial intelligence. He believes that "there is no AI without UX" and that "human-centered AI" is something we should focus on in the coming years, but with great caution and responsibility. Privately, he is a fan of MTB bikes, ukulele, and drums. Father of two wonderful daughters.**

## **Michał Krajewski**

**Title: How AI saves me 8+ hours every week as a Product Manager**

**Michal will share specific workflows he uses regularly that reclaim hours each week:**

* **Claude for experiment analysis – compressed full-day A/B test deep-dives into 30-minute sessions with rigorous statistics and stakeholder-ready charts**
* **Lovable for concept validation – built a working prototype in an hour that replaced a 3-week dev sprint and secured project approval**
* **Deep Research for market analysis – generated comprehensive intelligence that backed up our strategy with hard data**
* **Google NotebookLM for feedback synthesis – distilled 8,000+ survey responses in minutes to identify top user pain points**
* **Bonus: Claude Code for PMs – how I leverage it outside traditional engineering tasks**

**This session delivers concrete, replicable examples you can implement immediately to increase your impact while reducing busywork.**

**Bio:**
**Michał Krajewski leads product initiatives at GOG.com (CD PROJEKT Group), bringing over a decade of expertise in product management and data science. His career spans developing multi-million dollar analytical systems at Nielsen, driving conversion optimization for billion-dollar platforms at Bold, and creating innovative business models that serve users worldwide. Michał is also the voice behind "Tak by było dobrze" ([www.takbybylodobrze.pl](https://takbybylodobrze.pl/)), a podcast delivering actionable insights to thousands of product professionals across Poland.**

**Location:**
**BEC Financial Technologies**
**ul. Emilii Plater 53**
**23rd Floor**

**Date: Dec 3, 2025 18:00-21:00**

**18:00-18:15 - Guest arrival**
**18:15 - Welcome from ProductTank (5 mins)**
**18:20 - Welcome from BEC (10 mins)**
**18:30 - Marek Trawiński (25-30 mins incl Q&A)**
**19:00 - Networking break (15 mins)**
**19:15 - Michał Krajewski (25-30 mins incl Q&A)**
**19:40 - Closing remarks (5 mins)**
**19:45 - 21:00 - Networking**

**RSVP on meetup.com**

**Language - “Tech Conference” English. International PM community welcome.**
**Capacity limit - 100**
**Snacks - Yes**
**Parking/transport details - Near Metro Świętokrzyska, paid parking available near PKiN**
**Contact - Luke Szyrmer (luke@launchtomorrow.com), Grzegorz Witek (grzegorzw.mail@gmail.com) or through the meetup app**

## **Polish version**

**Jesteśmy podekscytowani restartem ProductTank Warsaw pod nowym kierownictwem, przejmując pałeczkę od Pauliny Grodzickiej, która zbudowała tę społeczność. Nasza misja pozostaje ta sama: łączyć warszawską społeczność produktową, aby uczyć się od siebie nawzajem na podstawie rzeczywistych doświadczeń.**

**Na naszym pierwszym spotkaniu zajmiemy się czymś, o czym wszyscy słyszymy w mediach społecznościowych: AI w zarządzaniu produktem.**

**Prawda jest taka, że niektórzy PM-owie codziennie po cichu wykorzystują narzędzia AI, aby szybciej wypuszczać produkty, podejmować lepsze decyzje i odzyskiwać godziny swojego tygodnia.**

**Dołącz do nas, a usłyszysz od dwóch warszawskich liderów produktowych, którzy są w okopach stosując te technologie. Nie konsultanci. Nie sprzedawcy. Po prostu to, co działa teraz, dzisiaj, w Warszawie.**

**Zaczynamy.**

## **Marek Trawiński**

**Tytuł: Czy Twój rozmówca musi być człowiekiem? Syntetyczne persony w nowej erze badań i AI**

**Tworząc produkty dla ludzi, czy wciąż musimy badać tylko ludzi? Czy rozmowa z AI może być cenniejsza niż z prawdziwą osobą? Czy to wszystko to tylko oszukiwanie się?**

**Marek podzieli się wynikami badania porównawczego z XTB: jak wypadły syntetyczne persony w porównaniu z prawdziwymi użytkownikami i co to oznacza dla Twojej praktyki badawczej.**

**Praktyczne zastosowanie:**

* **Jak tworzyć wiarygodne syntetyczne persony i cyfrowych bliźniaków—plus jakie narzędzia używać**
* **Na jakich etapach projektu i w jakich sytuacjach sprawdzają się (i gdzie nie zastąpią pogłębionych wywiadów)**
* **Prawdziwe dane porównawcze: odpowiedzi syntetyczne vs. ludzkie w XTB**

**Idealne badania, których nigdy nie przeprowadzisz, przegrywają z niedoskonałymi badaniami, które robisz dziś. Pomyśl o tym: Brak kosztów rekrutacji, brak zachęt, brak koordynacji kalendarzy. Szybkie niepowodzenia prywatnie, zanim zmarnujesz czas prawdziwych użytkowników.**

**O Marku: Manager i lider UX z ponad 10-letnim doświadczeniem w branży. Wcześniej był współzałożycielem jednej z największych polskich agencji UX. Pracował przy projektach cyfrowych dla ponad 150 klientów w Polsce, Europie i na całym świecie. W XTB odpowiada za rozwój działu badań i budowanie kultury ciekawości opartej na danych. "Sceptyczny entuzjasta" i praktyk technologii AI w procesach badawczych i produktowych. Prywatnie rozwija badania nad zrozumieniem relacji i interakcji między ludźmi a sztuczną inteligencją. Wierzy, że "nie ma AI bez UX" i że "AI skoncentrowane na człowieku" to coś, na czym powinniśmy się skupić w nadchodzących latach, ale z wielką ostrożnością i odpowiedzialnością. Prywatnie jest fanem rowerów MTB, ukulele i perkusji. Ojciec dwóch wspaniałych córek.**

## **Michał Krajewski**

**Tytuł: Jak AI oszczędza mi ponad 8 godzin tygodniowo jako Product Manager**

**Michał podzieli się konkretnymi workflow, których regularnie używa, aby odzyskać godziny każdego tygodnia:**

* **Claude do analizy eksperymentów – skompresował całodniowe głębokie analizy testów A/B do 30-minutowych sesji z rzetelnymi statystykami i wykresami gotowymi dla interesariuszy**
* **Lovable do walidacji koncepcji – zbudował działający prototyp w godzinę, który zastąpił 3-tygodniowy sprint deweloperski i zapewnił zatwierdzenie projektu**
* **Deep Research do analizy rynku – wygenerował kompleksową analizę, która poparła naszą strategię twardymi danymi**
* **Google NotebookLM do syntezy feedbacku – przeanalizował ponad 8000 odpowiedzi z ankiet w minuty, aby zidentyfikować główne punkty bólu użytkowników**
* **Bonus: Claude Code dla PM-ów – jak wykorzystuję go poza tradycyjnymi zadaniami inżynieryjnymi**

**Ta sesja dostarcza konkretnych, powtarzalnych przykładów, które możesz wdrożyć natychmiast, aby zwiększyć swój wpływ, jednocześnie redukując pracę administracyjną.**

**O Michale: Michał Krajewski kieruje inicjatywami produktowymi w GOG.com (Grupa CD PROJEKT), wnosząc ponad dekadę doświadczenia w zarządzaniu produktem i data science. Jego kariera obejmuje tworzenie wielomilionowych systemów analitycznych w Nielsen, optymalizację konwersji dla miliardowych platform w Bold oraz tworzenie innowacyjnych modeli biznesowych obsługujących użytkowników na całym świecie. Michał jest także głosem podcastu "Tak by było dobrze" ([www.takbybylodobrze.pl](https://takbybylodobrze.pl/)), dostarczającego praktycznych wskazówek tysiącom profesjonalistów produktowych w całej Polsce.**

**Lokalizacja:**
**BEC Financial Technologies**
**ul. Emilii Plater 53**
**Piętro 23**

**Data: 3 grudnia 2025, 18:00-21:00**

**18:00-18:15 - Przybycie gości**
**18:15 - Powitanie od ProductTank (5 min)**
**18:20 - Powitanie od BEC (10 min)**
**18:30 - Marek Trawiński (25-30 min z Q&A)**
**19:00 - Przerwa networkingowa (15 min)**
**19:15 - Michał Krajewski (25-30 min z Q&A)**
**19:40 - Podsumowanie (5 min)**
**19:45 - 21:00 - Networking**

**RSVP na meetup.com**

**Język - "Tech Conference" English. Międzynarodowa społeczność PM mile widziana.**
**Limit miejsc - 100**
**Przekąski - Tak**
**Parking/dojazd - Blisko Metro Świętokrzyska, płatny parking dostępny przy PKiN**
**Kontakt - Luke Szyrmer (luke@launchtomorrow.com), Grzegorz Witek (grzegorzw.mail@gmail.com) albo przez meetup.com**

ProductTank Warsaw

Grzegorz Witek

Luke Szyrmer

Anna Przybyszewska

ohri1294

Piotr Durlej

Grodzicka Paulina

Łukasz Ściborowski

Neeraj

Jan Presz

Szymon Stempkowski

Alina Radachynskaja

Franek Morka

Paweł Siwak

Jakub Bańkowski

Szymon Nadolski

Casper Pages

Natalia

Aneta Weber

grzegorz.wolanski

Michał Legieć

#27 ProductTank: Stop Talking, Start Shipping

BEC Financial Technologies

AI is reshaping how we build products, make decisions, and collaborate, but the real challenge isn’t the technology, it’s the people behind it. In this ProductTank, we’ll explore how product managers can navigate and lead in an AI-driven world: building cultures that embrace experimentation, empowering PMs to prototype with AI, and rethinking what “users” even mean when they’re no longer human.
Join us for three talks that bring together culture, empowerment, and the next frontier of product management: The human side of AI.
**Speakers:**
· Vanessa Hubmer-Peiker – Senior Director @Viable
· Bernhard Keprt – CTO & Co-Founder @AppointMed
· Michael Hablich – Product Manager @ Google
Our talks tonight:
**Vanessa Hubmer-Peiker: How to Build a Culture that Fosters AI Adoption**
Artificial Intelligence is everywhere — but real impact remains rare. While most companies plan to increase AI investments, many projects fail to deliver measurable value. The reason is not the technology — it lies in how people, teams, and organizations engage with it. Moving from isolated pilot projects to genuine, company-wide adoption requires new skills, a shared mindset, and organizational readiness.
This keynote explores the key questions that define an AI-ready culture:

* Competence & Ownership: Who takes responsibility for AI — and how do business and tech truly collaborate?
* Learning & Experimentation: Why do so many pilot projects fail — and how can teams create safe spaces to test, fail, and learn with AI?
* Empowered People: Which competencies, roles, and mindsets enable individuals and organizations to make AI part of everyday work?

Together, we will explore how organizations can build the foundations that turn AI potential into lasting business impact.

**Bernhard Keprt: Agentic Coding: Empowering PMs to Build Without Developers**

With Agentic Coding now being an integral part of our daily work at appointmed, we’re also encouraging our Product Managers to use it more and more. We’re transitioning from a requirements handoff to an experiment–test–handoff cycle.

In this talk you will learn how far experimentation can go for a Product Manager using AI — without involving a developer at all. Once the vision becomes clear, not only can a well-defined requirement be handed off to a developer, but also a wealth of ideas, improvements, and ideally even a working prototype.
**Michael Hablich: When Your User Is an AI: Product Management Beyond the Human Interface**
Until now, product management has focused on human users — optimizing interfaces, onboarding, and satisfaction scores. But the next frontier is here: products built for AI agents and models. Think of vector databases, data APIs, or orchestration tools, their “users” are no longer people but large language models retrieving context, chaining actions, and reasoning about results.
In this talk, we’ll explore what this shift means for PMs:

* How do we define a user story when the “user” is a machine?
* How do we measure usability when satisfaction is expressed in token efficiency or success rate?
* What does product discovery look like when you can’t interview your user?

We’ll look at real examples and discuss how this transformation will reshape our craft (maybe) from UX to “AX”: Agent Experience.

ProductTank Vienna

Frank Ostermann

Najla Ochoa

Oleg Abapolov

Sebastian Gilits

Fabian Wernig

Boris Perkovic

Konstantin Ivanov

Patrick Schuh

Alexander

Niclas Aunin

Linh Pham

Cristina R.

Illia 

Jonathan Koscik

Fatih 

Vitali

Camellia

Alexander Porsch

Max Scheugl

Philipp M

The Human Side of AI:  Culture, Empowerment, and the Future of PM

TechTalk GmbH

No talks. No slides. No AI hype.

Just real conversations with people who build real products.

Join us for the last Product Tank of the year — an unconference-style evening full of peer-to-peer therapy, confessions (anonymous or otherwise), and the kind of brutally honest product chatter you actually want.
​ Expect:
• Open, crowd-sourced discussions
• A wall of shameless shame
• Mutual understanding (and mild judgment)
• Product confessionals
• Beers, of course 🍻

> ​ 🗓️ 4th of December, 2025
> ​📍 Apify office, Vodičkova 36

​This is for PMs, designers, devs — anyone who cares about product and isn’t allergic to nuance.

You already know why it matters. Bring your brain. Bring your baggage. Bring your dev or marketing person who gets it.

Let’s wrap the year right.

ProductTank Prague

Pavel Chocholouš

Filip Cicvárek

Vojta Diatka

Václav Ostrožlík

Dejan Lazeski

Lukáš Luňák

kris.h

Martin Zima

Věra Štičková

Zuzana Weberová 

Tomáš Lála

Jiri Sifalda

Andrej Brabec

Giovanni Romano

Natallia

Alex Cyrulnik

Product Tank Prague: Year-End Unconference @ Apify

ProductTank

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