Name: Ship Faster, Break Your Org? (+unpublished data from study on AI & product)
Start: 2026-11-18T17:30:00.000Z
Location: R3ASON

**Details**

How do you actually drive product growth?

This time at ProductTank Prague, we're bringing together product and growth leaders from different companies and industries to share real stories of user acquisition, activation, and monetization. Expect honest stories about experiments that worked, experiments that didn't, and what they learned. User acquisition up to revenue, self-service strategies, product-led growth to product-led sales.

The common thread? Growth doesn't happen in a silo. Product, marketing, and sales all influence the same customer journey — and understanding those connections is becoming an increasingly important part of building products.

**Agenda**

18:00 — Doors open & networking
18:30 — Welcome, Talks & discussion
20:00 — Networking, drinks & food
21:00 — End

**Speakers**
We have 3 confirmed speakers as of now:

***Tomáš Gabík — Apify***
**Growth flywheel: how Product Advocacy drives expansion at Apify**
A practical look at how Product Advocacy works expansion at Apify — the model, plus the real lessons from running it: metrics that mislead, outreach that doesn't read like AI, and where AI helps versus where it quietly costs us. Useful for Sales, Product Advocacy, Marketing, or anyone curious how growth expansion runs day to day.

**Short Bio**
*Tomáš brings a rare combination of technical depth and customer-facing commercial experience. Before joining Apify, he worked his way from business analysis and solution engineering to Principal Sales Engineer at GoodData, translating complex technology into value customers could actually understand and buy. At Apify, he’s also been building with the product himself — making him a great person to talk about the space where product, customer needs, and revenue meet. ([GoodData](https://www.gooddata.ai/resources/apis-in-data-analytics/?utm_source=chatgpt.com))*

***Anett Rolikova - Community lead at WeWork***
**Community ≠ Activity**
We often measure community through activity: events attended, messages sent, members joined, engagement generated. But activity isn't the same as connection — and not everyone using your product is necessarily part of your community.

This talk explores how my understanding of community changed from thinking about channels and availability to thinking about relationships and experiences. I'll share a simple framework I now use: Connect → Curate → Create, and explore what community builders can do that AI and automation can't replace.

Because the real question isn't how much activity you created. It's what remains when you leave?

**Short bio**
Anett has spent 7+ years building and scaling communities around technology products, from developer communities and ambassador programs to ecosystems and events reaching thousands of people. Her perspective brings an important dimension to our growth conversation: acquisition and growth don't have to start with another paid channel — community itself can become a growth engine. She'll bring hands-on lessons from connecting products, developers, founders, partners, and communities rather than treating growth as a funnel owned by one team.

***Lukáš Havlíček — Engineering Manager, Pipedrive***
**What Signup Experiments Taught Us About Friction**
Everyone agrees signup friction kills conversion. Few agree on what friction is. Over the course of this year, Pipedrive ran 19 A/B tests on its signup flow. Some results confirmed the playbook, others broke it. In this talk you'll get practical examples of which signup elements are worth testing, how to design "no-harm" and fake-door tests, and why a winning signup test still has to prove itself further down the funnel.

**Short bio**
*Lukáš leads an engineering team at Pipedrive focused specifically on growth engineering and rapid experimentation. Before moving into engineering management, he was the tech lead of a cross-functional team experimenting with the new-customer journey, working alongside product, design, research, and data from discovery through delivery. That makes him perfectly placed to show us what growth experimentation looks like when you actually have to build it, measure it, learn from it, and decide what to try next. ([LinkedIn](https://www.linkedin.com/in/lukas-havlicek?utm_source=chatgpt.com))*

**About ProductTank Prague**

At ProductTank Prague, we bring together product builders who care about building great products and learning from each other.
We’re part of the global ProductTank community, started by Mind the Product, which now connects tens of thousands of product enthusiasts in 200+ cities around the world.
In Prague, we’ve been growing steadily since our first meetup in 2017, welcoming both seasoned professionals and newcomers to.
Our events are about real experience — what worked, what didn’t, and how we can all improve. After the talks, there’s always time to connect, exchange ideas, and strengthen the local product community.
Join us and be part of shaping the future of product in Prague. We grow by sharing and learning from each other.

**[Meetup](https://www.meetup.com/producttank-prague/) \| [Mind the Product](https://www.mindtheproduct.com/)**

ProductTank Prague

Tomáš Lála

Filip Cicvárek

Pavel Chocholouš

Vojta Diatka

Magdalena Šarapatková

Natálie Levčenková

Lukáš Luňák

Jiri Lahoda

Josef Janoušek

Jakub

Stepan Klokocka

Amber Seipel

Karel Sousek

Pavol Sojčík

Marek Klos

Radomír Kalinay

Can Akalin

Jakub Koci

Daniel Pokrývka

Ludovit Scholtz

How Products Drive Growth

Apify

**Hi Product People in Düsseldorf! 👋**

Everyone's now building and shipping products with GenAI. But the challenge still lies with understanding if and when and by how much is the use of GenAI paying off? 💰

Join us for an interesting panel discussion on the ROI of AI, in the products we build and in the teams that build them. We'll bring together product people and professionals that are building or have built such products and dive into how they cut through the hype and get them to share what's working from their experience.

**Note: We still have one free slot for the panel**. If you are a product manager that has relevant experience on the topic or know someone who would be a good fit, please reach out to us and we'll take it from there.

**Please note:**
The **IN-PERSON** event is RSVP only: to enter, you must RSVP here on Meetup.
**Timings:**
18:30: Arrival
19:00 - 19:10: Hello from ProductTank Düsseldorf
19:10 - 20:30: Panel Discussion & Q&A
20:30 - 21:00: Networking & Closing

**About our panelists:**

1. **Simonetta Batteiger -** Product Leadership Coach
Simonetta Batteiger is a product leadership expert and seasoned team builder with more than a decade of experience guiding product and business teams in highly technical environments. She is passionate about coaching product leaders to cultivate high-performing teams and to build commercially successful products that customers genuinely value.
2. **Hasan Naqvi** \- Director of Product @Product People
Hasan Naqvi is a Director of Product at Product People GmbH with 8+ years of experience building and scaling digital products. Hasan has worked within B2B and B2C industries with companies such as Back Market, JetBrains, SmallPDF, and the World Health Organization, as well as regulated spaces like Digital Banking and HealthTech. Hasan’s experience ranges from serving as an individual contributor, coaching product teams on discovery and delivery, and mentoring and growing product managers. Hasan has experience leading multiple cross-functional teams to drive high-impact initiatives and has worked effectively with executive leaders, peers, and direct reports.
3. **Stefan Lange-Hegermann** \- AI Product Lead @sipgate
Stefan Lange-Hegermann is AI Product Lead at sipgate and has been exploring artificial intelligence for more than a decade. Working at the intersection of AI, product development and voice technology, he helps turn emerging technologies into practical products that create real customer value. Among other initiatives, he is shaping sipgate Flow, a platform that enables AI agents to conduct real phone calls. Stefan is a pragmatic builder and a strong advocate for European AI sovereignty. He explores how product development changes when prototypes replace lengthy specifications, building becomes dramatically faster, and sound judgment becomes the decisive skill.

ProductTank Düsseldorf

Bleau Alexandru

Sören

Marc Pudelski

Lena

Vinod Patil

Andreas Pankonin

Pedram

Prerna

Naghme

Michael Filippov

Aakash Dhekane

Andrea Viganò

Akshay R

Ivan Budiscak

Ali Taghizadeh

Jan Schütte

Dmitrii L

Siyavash Heidari

Violetta Blokhina

abais

P.T. Düsseldorf #24 - Measuring & Evaluating AI ROI

sipgate GmbH

We're beyond excited to kick off fall with two great speakers with tales from the product frontlines. Join us in October to hear about shaking grounds and what parts of product management remain the same, even when the world around us is changing at rapid speed...

**Eva Gao: Out of the trench - empowering your team when the ground is shaking**
No one in product is leading in stable conditions right now. The ground is moving for everyone. Eva spent years in a deep trench of an unstable market, AI software challengers, and organisational restructuring.
This talk is about what actually got her team executing again. Not a framework from a book, but a repeatable method that works. Told end to end through real stories: from a team in the deep trenches to shipping the first AI feature to the full team AI fluency that followed.
You'll leave knowing how to spot friction that hinders execution before it announces itself, how to build ownership without pressure, and how peer-teaching is what makes empowerment scale.

**About Eva**
[Eva](https://www.linkedin.com/in/evagaode/) is a product leader with ten years' experience building SaaS across three continents. Currently leading an international team spanning Canada and Germany, she puts team development and success in strong focus. With passion and track records to show for it, she proves that building a thriving product organisation and strong product outcomes is not a trade-off.

**Grigory Miroshnikov:** **Building AI Products: What Changes for Product Managers**
Building products with AI or ML does not fundamentally change the product management process: understand the user problem, build a solution, and validate that it creates value. What *does* change is the need to explicitly define and manage the quality of the AI or ML component of the product.
In this talk, Grigory will focus on how PMs can define what “good” means, choose useful offline metrics and evals, and connect model quality to real user and business outcomes. He'll illustrate this with practical examples from ML-powered products he's worked on across different industries, including telecom, consumer video, marketplaces, and logistics.

**About Grigory**
[Grigory](https://www.linkedin.com/in/gvmiroshnikov/) is a product leader with 10+ years of experience building B2C and B2B products. Building AI/ML-powered products is a particular passion of his, with experience applying ML across search, recommendations, marketplaces, and logistics. He is currently a Senior PM at Zalando, where he is building an ML-based product for warehouse steering and logistics optimization. Prior to moving to Germany, he spent five years leading product teams at Yandex, one of Russia’s largest tech companies.

**Who is this event for?**
ProductTanks are open to all curious product folks: whether you're in Product Management, UX, Engineering, or simply want to connect with your peers in Hamburg's vibrant product scene, this evening is for you. We’re all about genuine connections, so please come ready to network and share, not just for the drinks...

Attendance is free, but **please register** to help us plan.

Location and drinks will be kindly provided by **[1KOMMA5°](https://1komma5.com/de/)**\- thank you so much for your support\!

ProductTank Hamburg

Jan Hoppe

Anja Hofmeister

Lisa Radel

Sintsche

Christoph Lange

Taner Kizilok

Jan J

Steffen Horlacher

Ricardo Vidal

Lars Richter

Ana Carolina Corrêa

Dominik P

Florian Knust

Annika Mann

Stefanie Weinaug

Marc Ehrich

Jörg Rothbarth

Kristin

Christina Schreck

Jan Schwitters

ON-SITE: ProductTank Hamburg - October 2026

1KOMMA5° Showroom Hamburg

ProductTank Göttingen is back, and we're kicking things off with a relaxed format: a **Product Walk**.

Product Walks are already a regular fixture in other product communities, and for good reason. There are no slides, no stage and no agenda to sit through. We walk together around the Kiessee, and the conversations happen naturally along the way. After the walk, we'll grab dinner together.

**What we'll talk about:**
Anything product: what you're working on right now, what's going well, what's driving you crazy, and of course how AI is changing everyday product work.
We also want to use the walk to shape the future of ProductTank Göttingen. Which topics and formats would you like to see? Would you be up for sharing a talk or a case study from your own work, or hosting a future meetup at your company? Bring your ideas!

**Who should join:**
Product managers, product owners, designers, founders, developers, students, and anyone curious about building great products. Whether you're experienced or just getting started, you're welcome.

**Details:**
📅 Thursday, October 29
🕠 5:30 PM
📍 Meeting point: Kredo, Göttingen
🚶 Walk around the Kiessee (approx. 1 hour, easy pace)
🍽️ Dinner afterwards (Kredo or Pizza outside; everyone pays for their own)

**Good to know:**
Wear comfortable shoes and dress for October weather. Conversations will be in German or English, whatever works for the group.

Please RSVP so we can reserve a table for dinner. Feel free to share the event with a colleague!

See you there 👋

ProductTank Göttingen

LUTZ GÖCKE

Hanna Pradler

Manuel Ton

Product Walk (Kiessee)

KREDO Restaurant

Gude, Product People! 👋
GenAI makes product teams dramatically faster: more ideas, more prototypes, more code. But speed at the task level isn't the whole story. As AI moves from tool to teammate, it quietly rewires the things that make product organizations work: autonomy, clarity, ownership, trust, and the sense that your own contribution still matters.

**Prof. Dr. Lutz Göcke** cuts through the AI hype to the organizational reality. He shows where AI creates real leverage across the product lifecycle – and where it creates new fault lines: shrinking autonomy, blurred roles between PM, design and engineering, the quiet fear of being replaced, and unclear accountability when "the AI did it".

The uncomfortable truth: more output doesn't automatically mean a better product or a healthier organization. The reflex is to push for more speed. The real task is one of leadership and design.

**🎯 What to expect:**
• Where AI actually speeds you up – and where it quietly breaks your team
• Exclusive first look: unpublished data from a live study on AI & product work in 2030
• 6 bold theses to fight over – agree, disagree, argue it out
• Great conversations, cold drinks & pizza 🍕 (thanks to R3ASON)

Whether you're a PM, engineering lead, or in product leadership yourself: if you've felt the org-level side effects of "AI-first" without quite being able to name them, this evening is for you.

**🗓 Agenda**
6:30pm / 18:30 – 👋 Welcome & Networking / Arrival & Networking
7:00pm / 19:00 – 🎤 Talk & Q&A / Talk, Study Preview & Discussion
8:15pm / 20:15 – 🍕 Pizza, Drinks & Open Conversations
9:00pm / 21:00 – 👀 Official End (but you know how it goes 😉)

**📍 Location:** Westhafentower Frankfurt
R3ASON GmbH & Vepa
Westhafentower, Westhafenplatz 1
60323 Frankfurt am Main

🎟️ **Spots are limited** – so grab yours now!

Thanks to **Vepa** for hosting us in your beautiful location, thanks to **R3ASON** for sponsoring the pizza & drinks! 🙌
Vepa is the furniture factory with the claim "Lebenswertes Arbeiten!" Check out their amazing furniture at
[https://vepa.de/](https://vepa.de/)
R3ASON is the AI Business Studio that helps companies strategically leverage AI for new and sustainable business models. More about R3ASON: [https://r3ason.io](https://r3ason.io)

See you there! 🙌

Your ProductTank Frankfurt & Rhein-Main Orga-Crew
Marisa, Patrick & Steffen

ProductTank Frankfurt

Steffen Oehme

Artem Lenin

Christopher Murach

Thorsten Daus

Nils

Markus Schäfer

Mario Sailer

Daniel Rojas

Sascha

Benjamin Fleischmann

Enzo B.

吕倩菲

Julius

Marisa Silaban

lisavanrielly

Olha Marrero

Marco Sekulla

Anastasia

Sushant Chavan

Ship Faster, Break Your Org? (+unpublished data from study on AI & product)

R3ASON

ProductTank

Gruppen

{PRO_NETWORK_NAME} ist mit mehr als {PRO_MEMBER_COUNT} Mitgliedern in {PRO_GROUP_COUNT} Meetups weltweit auf Meetup Pro vertreten. Meetup Pro ist das professionelle Tool zum Organisieren und Kommunizieren eines Netzwerks aus Anwender:innen, Partner:innen, Mitwirkenden und Mitgliedern.

Mind the Product

ProductTank

Meet the world's most engaged product community

Wer wir sind

Bevorstehende Events

Wer wir sind

Gruppen