Name: Simulated User Lab: Using GenAI to Uncover Product Insights
Start: 2025-10-14T17:30:00+02:00
End: 2025-10-14T19:30:00+02:00
Location: Swisscom

*Co-hosted by GenAI 360 & Product Academy*

\*\* SOLD OUT! \*\*
\*\* Sign up to our [waitlist](https://forms.gle/mdrBGFxUmkUktHwW8) to be notified about future editions. \*\*

You can’t build what people want if you don’t know who *they* are - and most teams don’t. They chase vague user segments, burn weeks in interviews, and still miss the mark. You? You’ll skip the guesswork.

This workshop hands you the unfair advantage: use GenAI to simulate users with brutal accuracy, pressure-test your thinking, and walk into discovery already two steps ahead.

Whether you’re:
→ A **product manager** decoding user needs
→ A **UX designer** (or researcher) looking to pressure-test ideas before real user sessions
→ A **marketer** dialing in segment-specific messaging
→ A **founder** (or contemplating becoming one) narrowing your niche

… you’ll learn how to turn ChatGPT into your simulated user - a sparring partner built to sharpen your ideas and iterate with quickly. No scheduling, no small talk.

Think of it as your private rehearsal room: zero risk, instant feedback and designed to surface insights before you ever sit down with a real user.

**In 2 hours, you’ll:**
🛠️ Build a user persona that’s actually useful
🤖 Simulate that persona with GenAI — in plain English
🎯 Practice a short discovery session with your simulated user
📈 Walk away with a reusable workflow you can apply at work the very next day

**The vibe:** Not a lecture. A hands-on sprint.

We’ll walk you through:
1️⃣ What makes a useful user persona (and what most people miss)
2️⃣ A hands-on case study to simulate a user with AI, with real-time coaching by people who’ve done this in the wild
3️⃣ Quick debrief: what worked, what to tweak

This is tactical, practical, and immediately applicable.

**You’ll need:**
💻 Laptop
🤖 ChatGPT Plus account ($20/month)
📂 Google account (free)
🧠 An open, curious mindset ready to test one of the PM practices of the future

**Spots are intentionally limited**, because this isn’t a webinar where you disappear into the crowd. Smaller groups mean you get to do the reps, ask the hard questions, and get real-time feedback — not just collect slides to look at later.

Want to join the workshop, but can't make it on this specific date? [Register your interest](https://forms.gle/EocoMKeYGzs8WrYSA) for a future edition.

Magda Ursulean

Tanja Lau

Product Academy Switzerland

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Simulated User Lab: Using GenAI to Uncover Product Insights

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