Connecting business goals with user outcomes with Impact Mapping on steroids

In today’s fast-paced business environment, aligning product leadership and product teams around business goals and user outcomes is crucial. One powerful tool that facilitates this strategic alignment is Impact Mapping. This presentation will delve into the concept of Impact Mapping and its role in fostering collaboration and driving effective decision-making within organizations to prioritizing work effectively and bridge the gap between strategy and execution. We will put Impact Mapping on steroids and explore how it blends seamlessly with other popular frameworks such as OKRs, Lean Startup and OST to create roadmaps, measure success, run experiments, and kick-start product discovery. This will help us to create an end-to-end connection between product strategy, product discovery and product delivery in 3 steps: Align-Identify-Measure (AIM). By the end of this presentation, attendees will have an introduction of Impact Mapping’s potential in creating products that align with business goals and user outcomes by extending it into the AIM model.

Speakerin: Büşra Coşkuner