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The webinar features Ron Kohavi (ex-VP at Airbnb/Microsoft/Amazon) covering experimentation pitfalls and metric design based on lessons from running experiments at scale at Microsoft, Airbnb, Amazon, and Meta. Join by Luke Sonnet, Lead Data Scientist at GrowthBook, the webinar will touch on experiment best practices and common mistakes that can lead to critical misinformation. They’ll share real-world examples of experimentation gone wrong and done right.

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