Trademarks 101: Protecting Your Brand the Right Way

Join us for a practical, founder-friendly deep dive into trademarks and brand protection with a licensed business and intellectual property attorney.

Speaker:
Gaea Kassatly
Founder & Managing Attorney, GK Law Co.
Startup & Intellectual Property Attorney

In this session, we will break down what trademarks are, how they work, and how to use them strategically to protect and grow your brand. Whether you’re a startup founder, creative, or small business owner, this workshop will help you avoid common (and costly) trademark mistakes.

### What we’ll cover:

• What qualifies as a trademark (and what doesn’t)
• The core elements of a trademark, explained in plain English
• Types of trademarks (word marks, logos, slogans, and more)
• A detailed walkthrough of each trademark element
• Non-traditional trademarks (sounds, colors, product shapes, trade dress, etc.)
• Common trademark myths and pitfalls for small businesses
• How to think about trademarks strategically as your business grows

This is a paid event (small fee) to help ensure attendance and engagement.

⚠️ Important note:
This event will be recorded. By registering and attending, you acknowledge and consent to being recorded.

The session will include time for Q&A, and attendees will leave with a clearer understanding of how to protect their brand with confidence.

🎁 Bonus for attendees:
Everyone who attends will receive a free consultation at the end of the workshop and will be entered into a raffle to win a free trademark clearance search (a $750 value).