Magic Moments: How to Intentionally Engineer Transformative Experiences is a groundbreaking book that blends storytelling, science, and strategy to show how unforgettable experiences can be designed — not left to chance. Drawing from decades of expertise in Disney Imagineering and global UX leadership, authors Joe Lanzisero and Johannes Robier reveal how extraordinary moments are crafted with intention and how anyone can apply these methods to business, leadership, customer relationships, and everyday life.
Through a unique “two-sided” approach — magical narratives on one side, practical frameworks on the other — Magic Moments gives you the tools to transform ordinary days into memories that last a lifetime.
A Unique Reading Experience
Unlike traditional business or self-development books, Magic Moments is designed as a dual narrative:
- On the left-hand pages, you step into Avelora, a magical world that mirrors our own. Here, you meet guardians, magicians, and everyday people who embody the values of connection, presence, and humanity. These short, enchanting tales evoke the emotional side of what it means to live fully.
- On the right-hand pages, you find the science, psychology, and methodology behind the stories: insights from neuroscience, behavioral psychology, UX design, and case studies from leading companies. These sections explain why moments matter, how our brains and hearts respond to them, and how you can intentionally create them in your work and life.
This interplay of story + science makes the concepts not just understandable, but unforgettable.
What You’ll Discover Inside
- The 5 Dimensions of Enthusiasm — a framework that helps you break down the complexity of human experience into practical levers you can use.
- The 5 Experience Boosters — simple yet powerful tools to elevate ordinary interactions into extraordinary memories.
- Lessons from Disney Imagineering, global conferences, retail brands, and even family life, showing how Magineering applies everywhere.
- A step-by-step process for engineering experiences that inspire loyalty, trust, and joy — whether you’re designing a theme park ride, leading a business meeting, or planning a family gathering.
Why This Book Matters Today
We live in an age of acceleration. Technology, business, and everyday life move faster than ever, but meaning often gets lost in the rush. People scroll more but connect less, achieve more but feel less fulfilled.
This book is a call to pause — and to act.
It shows that magic is not a matter of luck. It’s the result of intention, empathy, creativity, and courage.
Praise for Magic Moments
“Not merely a book, but a true experience.” – Lior Arussy, Founder, Strativity Group
“An amazing guide that appeals to the heart as much as it instructs the mind.” – Dr. Gerhard Apfelthaler, Dean, School of Management, California Lutheran University
“A practical guide to creating magic in everyday life. Once you read it, you’ll never look at an ‘ordinary moment’ the same way again.” – Martin Wolf, Author, The Psychology of Workplace Dynamics
The Takeaway
At its heart, Magic Moments is about answering two simple questions:
- What kind of moments am I creating for others?
- What kind of moments do I want to live myself?
With this book, you’ll gain not just the inspiration, but the practical tools to answer those questions with purpose.
Read it. Feel it. Magineer it. And start creating the extraordinary, one moment at a time.
