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Join us for a practical session on using GenAI to supercharge product decision-making in a world of overwhelming inputs:



  • Learn how to use AI as a thinking partner to clarify messy problems
  • Discover techniques for mining user feedback and consolidating pain points

  • Understand how to surface patterns and hidden blockers across interviews, research, and market data



Move beyond to-do lists and dashboards — and start using AI to think, synthesize, and prioritize like a high-leverage PM.

About our speaker:

Rich Theil is an experienced product and technology leader based in Cincinnati, Ohio. He is currently the Founder of Product Forge, a company dedicated to helping product organizations understand customer needs and accelerate product execution. Since December 2023, he has focused on providing tools that enhance product strategy and collaboration.

Prior to this, he founded Agile+AI in June 2023, where he assists Agile professionals in transitioning to AI-enabled methodologies, aiming to reduce the time to working software by 50%.

From February 2018 to January 2024, Rich served as the Chief Executive Officer of The Noble Foundry, where he specialized in building scaled Agile organizations and improving collaboration to exceed business goals.

About our hosts:

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Gregory Keegan
I am Enterprise Agile Coach with 16+ years of experience supporting agile transformations, leadership development, and cultural change across sectors like FinTech, MedTech, and public institutions. I’ve worked with organizations like the European Central Bank, Siemens, and Sanofi to foster business agility and build high-performing teams. My work blends agile expertise (Scrum, LeSS, Business Agility) with a growing focus on AI integration—thanks to a recent “AI for Business” and ICA-FAI certifications. I’m passionate about helping organizations become agile and intelligently adaptive in a changing world.

Artificial Intelligence
Business Agility
Product Development
Agile Coaching
Agile Project Management

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