Data Brain Virtual Meetup: Data Storytelling
Details
Data storytelling gives us one of the most effective superpowers.
"Stories are the reason humans rule the world. Humans think in stories rather than in facts, numbers, or equations, and we try to make sense of the world by telling stories."
Yuval Noah Harari
THE PROGRAM (CET Time)
- 5:00 pm: Welcome & Warm-up!
- 5:10 pm: Talk by Hans-Wilhelm Eckert
- 5:40 pm: Q&A
- 5:50 pm: Talk by Matthias Haber
- 6:20 pm: Q&A
- 6:30 pm: End of the Meetup
***********************************
Join us on Zoom:
https://unternehmertum-de.zoom.us/j/95168024674?pwd=NUU2RW8wbVUrQng3RzZNdmRaV09BUT09
Meeting ID: 951 6802 467
Passcode: 208978
***********************************
++ Topic 1: ++
Engaging the audience – why data storytelling matters
Data has rapidly become an indispensable strategic asset at most organizations. Although the use of data is increasing dramatically, data storytelling remains poorly understood. As a result, many insights fail the last mile. They do not make the necessary step from exploring to explaining. This is where data storytelling comes in. Data storytelling is much more than visualizing data. It’s about explaining insights, putting them into a narrative, into a context that is well known to the audience and therefore resonates with them.
About the speaker:
Hans-Wilhelm Eckert is a communications consultant for b2b companies, author, and data enthusiast. The historian and philosopher started his professional career in a communications agency. Hans-Wilhelm used to work many years in the banking industry: in strategic marketing, public relations, and investor relations. He is the author of the book “Storytelling mit Daten” (Springer 2021; https://link.springer.com/book/10.1007/978-3-658-33049-1)
Hans-Wilhelm Eckert on LinkedIn:
https://www.linkedin.com/in/hans-wilhelm-eckert/?originalSubdomain=de
***********************************
++ Topic 2: ++
Automatic content generation in marketing communication
Recent advances in language modeling and text processing have sparked hundreds of interesting applications aiming to increase productivity, accuracy, and customer experience across various industries. Language models could potentially revolutionize the way content is generated in marketing, yet brands and agencies have been slow to integrate them into their workflows.
To explore the promises and pitfalls of using automatic content generation in marketing communication, we developed Loopinus, a content generator based on OpenAI’s GPT-3.
About the speaker:
Matthias Haber is a partner and senior director for data & insight at Looping Group. He is a data scientist with 10+ years of experience in machine learning and predictive modeling. He has a particular interest in natural language processing and how it can be used to push the boundaries in content marketing. Matthias has led data-related projects for some of the world’s biggest brands in the automotive, telecommunication, FMCG, Fashion, and insurance industry. Furthermore, he is an adjunct faculty member for data science at the Hertie School of Governance in Berlin.
Matthias Haber on LinkedIn:
https://www.linkedin.com/in/drmhaber/?originalSubdomain=de