Aloha Ladies, we’re happy to announce our meetup Nr. 10! This month we will have two amazing ladies speaking about Customer Experience & Branding and techniques to understand and predict human behavior.
Happy to see you there!
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Timetable/ Program
• 6:45 pm - Doors open, food and drinks! (please arrive before 7 pm)
• 7:15 pm - Hello (from us and from our host mozilla)
• 7:30 pm - Marja Annecke: CX & Branding: The Elasticity of Brands
• 8:00 pm - Sabrina Mach: Using acting techniques to understand & predict human behaviour
• 8:20 pm - drinks & relaxed networking
• 9:30 pm - for those who want to continue, let's find a bar nearby :)
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Speakers:
Marja Annecke: CX & Branding: The Elasticity of Brands
“Your brand is what people say about you when you’re not in the room.” (Jeff Bezos)
Today’s markets and products are changing more rapidly than ever before. As complexity and digitization advance, traditional brand and marketing models can’t keep pace. Increasing complexity leads to the atomization of brands. With the fragmentation of touch points, brands now compete everywhere – and increasingly in close interaction with their fans.
In the Experience Economy customers have shifted from being passive consumers to active participators. Experiences must be as finely crafted and precision-engineered as any other product. The new paradigm for designing those experiences is customer-centricity which is in the focus of a new experience management approach (XD) that brings user, customer and brand experience in a holistic correlation.
How do we develop something new? It means exploring unchartered territory and reaching beyond existing patterns, reaching beyond traditional brand style guides. This challenge requires an “elastic brand” - that can react and deliver tailored promises.
About Marja Annecke: Marja is Head of Experience Design & Strategy at SinnerSchrader Swipe, a studio for mobile-centric product design and engineering. She leads a team of product designers and strategists focusing on services and innovation. Previously, Marja spent six years in the automotive and banking industry as a consultant for digital strategy and customer experience. She left the path of UX design to study service design and business strategy at the University of Arts Berlin and HSG St. Gallen. Curiosity and a radical focus on customer needs are at the heart of everything she does.
Agencies fast paced and ever changing work environment inspired Marja to become a coach for organizational design, consulting teams on managing collaboration and creative leadership.
