Intentional Design: Shaping Careers, Driving Decisions & Standing Out in B2B

One Fringe Event, three talks on how Design faces real obstacles with clear intent: how to stay resilient when everything around you keeps changing, how to make sure AI-powered speed doesn't mean shipping the wrong thing faster, and how to unlock the emotional side of B2B experiences that most teams overlook.

🗓 Date: Wed 21 Oct
🕡 Time: 18:30 - 21:30
📍Location: FLUID Design, Fraunhoferstraße 23H, 80469 München

AGENDA:

18:30 Arrival and Drinks

19:00 Talks

• Don't Ship the Wrong Thing Faster
  AI accelerates ideation, design, and delivery, but speed without success has no value. Learn how you can use Product Experience Mapping to connect desired user experiences to product decisions, helping teams align around a shared vision and prioritize what matters most across the product lifecycle.

Talk by Christiane Moser • Founder • CUXpro

• The biggest missed opportunity in UX: Emotional Design in B2B
  B2B enterprise design obsesses over usability and reducing cognitive load, but rarely asks how people feel while getting the job done. That gap is the biggest untapped opportunity in enterprise UX, and this talk shows the practical strategies to close it.

Talk by Ani Szammer • UX Designer • DCCS IT Business Solutions

• Becoming an Unfuckwithable Designer in The Age of Uncertainty
  Uncertainty is the new normal — AI, a pandemic, a reorg, climate change, a recession and a whole lot more. So how do we stay resilient and relevant as everything around us keeps changing? Drawing on lessons from my time at IDEO, Spotify, and plenty of career adventures, I'll share the values and approaches that have held up under every disruption I've faced. We can't predict the future, but we can be prepared for it.

Talk by Akshan Ish • Sr. Staff Product Designer • Miro

20:00 Networking

This is an independent PUSH 2026 Fringe Event hosted by Fluid.