AI Essentials for PMs (Workshop in Zurich)

AI Essentials for Product Managers (beyond the basics)
(Prices go up on May 15!)

AI is reshaping product management, from how we discover problems to how we ship and improve features. This hands-on, one-day workshop goes beyond the basics: you'll sharpen how you run AI-assisted discovery, scale your own and your team's productivity with agents and automations, and learn how to build AI-powered products where the real work is no longer building the prototype but deciding when the output is good enough to ship.

Who is this for?

• Mid to senior product managers who already use AI and want to level up
• PMs leading discovery or delivery on AI-powered features
• Product people who want frameworks that hold up under real product pressure, not demo-ware

Course Content
AI-Assisted Product Discovery. We'll look at how discovery itself changes when agents can set up and maintain a research repository, synthesize qualitative insights, and run quantitative analyses alongside you. We'll talk candidly about discovery slop, research that looks shiny but is actually shitty, and how to avoid producing it. You'll practice using vibe coding from a discovery lens: choosing the right thing to test, picking the right kind of prototype, and setting it up so it delivers real signal in a live setting rather than just looking impressive in a demo.

Scaling Productivity with AI. From building your own AI agents to designing automations across your stack, you'll learn how to spot the highest-leverage use cases in your daily work and your team's workflows, and how to actually set them up pragmatically with the tools you already use.

Building AI Products. Shipping AI products changes what product management looks like. You often have a feasible prototype on day one; the real challenge is improving the output, handling non-determinism, and deciding when it's good enough to launch. We'll go hands-on with the building blocks that make this tractable: evaluations, observability tooling, and the product decisions around them.

Driving AI Transformation. Getting good at AI as an individual PM is one thing; shifting an entire product organization is another. Julia will share how she is leading AI transformation at the SaaS startup she works at: how she moved the mindset of the organization, built momentum for innovation, and keeps the company on the front foot instead of waiting to be disrupted. You'll take away a clearer picture of what your role can look like in that shift, and how to start driving it from where you sit today.

Throughout the day you'll work through concrete product scenarios, cut through the hype, and leave with frameworks and tools you can apply the very next day, whether you're improving how you discover, how you work, or what you ship.

Throughout the day, Julia will weave in lessons from driving AI transformation inside a SaaS startup, so you leave with perspective on both the craft and the organizational shift around it.
To make sure everyone arrives on the same footing, you'll receive around 2 hours of pre-workshop video material covering AI literacy essentials: how LLMs actually work, their risks and limitations, and the fundamentals of prompt engineering. The workshop itself then starts where the basics end.

What you cannot expect

• A deep dive into vibe coding as a craft. We will vibecode, but through a product discovery lens, not as a goal in itself.
• A prompt engineering course. The pre-work covers the fundamentals so we can spend the day on harder, more product-specific problems.
• Superficial blabla. We go into the real struggles of doing product management with and around AI, not the hype reel.

“With Julia’s clarity, hands-on guidance, strong visuals and buzzword-free examples, the spark was unmistakable. She debunked the myths, demystified AI and left everyone excited to try it in product management. A real rockstar workshop.”Melanie Wyssen-Voß, Vice President Product FACT24

COMBI-TICKETS
This workshop can be bought in combination with the Product Academy SUMMIT at a reduced rate on our conference webite. (Prices go up on May 15, 2026!)

YOUR TRAINER
Julia Bastian is a Product Leader with more than nine years of experience building and scaling digital products and driving innovation. As VP Product at Alasco, a venture-backed proptech company, she scaled the product and engineering organization from 5 to 50 people and built strong thought leadership around B2B product discovery.

Today, she leads Alasco’s AI transformation, ensuring the company harnesses AI to stay ahead of disruption and deliver real customer value. Alongside her leadership role, Julia works as an AI educator and consultant. Her goal is to accelerate product managers’ AI learning journey by making the topic approachable and lowering the entry barrier for those just starting out.
Staying grounded in a real product environment is essential to her. She works hands-on on AI topics, from automating internal workflows to integrating AI agents into the product, rather than only talking about them from a consulting perspective.
Julia has a special ability to visualize complex ideas, which helps her share her knowledge in a clear and engaging way and make difficult concepts feel simple and actionable.