ProductTank Heidelberg - Testing Business Ideas with David Bland
Details
ABOUT THE EVENT
Testing Business Ideas
Building on the best-selling Strategyzer books, David J Bland and Alex Osterwalder, curated a list of experiments for people who are stuck Testing Business Ideas. They identified three major themes from design thinking and applied them to rapid experimentation. Desirability describes whether or not people want the solution. Viability addresses if you can create a sustainable business with the solution. Feasibility dives into the steps to run the infrastructure. In this talk, David will describe the principles behind Testing Business Ideas and facilitate an interactive session on sequencing experiments.
ABOUT THE EVENT
Date: 30.11.2022
Time: 17:00 - 18:30 CEST
Agenda:
- 17:00 - Introduction
- 17:10 - Keynote from the Speaker
- - Why test your ideas
- Advanced business model generation
- Identifying risk with assumptions mapping
- Discovery vs Validation experiments - 17:40 - Experiment sequencing exercise (Interactive session)
- 18:00 - QnA
- 18:20 - Conclusion
ABOUT THE SPEAKER
David Bland, CEO and Founder of Precoil
David helps people test business ideas. He’s the co-author of Testing Business Ideas with Alex Osterwalder. David pioneered GE FastWorks with Eric Ries, coached emerging product teams at Adobe and even helped Toyota apply lean startup practices. Before his transition into consulting, David spent over 10 years of his career at technology startups. He stays connected to the startup scene through his work at several Silicon Valley accelerators.
REFERENCE LINKS:
Testing Business Ideas: https://www.amazon.com/Rapid-Testing-Business-Ideas-Customer/dp/1119551447
Twitter: https://twitter.com/davidjbland
LinkedIn: https://www.linkedin.com/in/davidjbland
Email: david@precoil.com
Web: https://www.precoil.com
ABOUT OUR SPONSORS
SpringerNature
Springer Nature advances discovery by publishing robust and insightful research, supporting the development of new areas of knowledge, making ideas and information accessible around the world, and leading the way on open access. Key to this is our ability to provide the best possible service to the whole research community.
- Helping authors to share their discoveries
- Enabling researchers to find, access and understand the work of others
- Supporting librarians and institutions with innovations in technology and data
- Providing quality publishing support to societies
- Taking the lead on key issues that matter to funders and policymakers.
ProductTank Heidelberg Organisers
Anja Riedel
Ivelina Todorova
Michele von Reibnitz
Swanand Marulkar