How to Use Storytelling to Build Your Brand

In today’s fast-paced, automated, and digitally-driven society, showing human sides is (becoming) the only way to stand out and have a clear point of difference.

This is where branding and story telling comes in. Most of us know, hardly anyone does it (or doesn't know how to).

Come and learn with us on this workshop as marketer, Malcolm Auld, shows us what it takes to build a (Personal or Business) Brand, how to find your Unique Selling Proposition, effective ways to communicate what differentiates you from others in a way that gets you to your dream career, lands you ideal clients or increases sales.

It will be a 45-min workshop, followed by an open forum and chance to network. See you there!

ABOUT THE SPEAKER

Malcolm Auld is one of Australia’s leading marketing educators, author, commentator and an award-winning copywriter. In his straight-forward and entertaining style, he will reveal why storytelling is an important tactic to position your brand and encourage customer engagement. If you’re looking for ways to differentiate your brand, then join us at this event.