What we’re about
This group is all about helping you as a Perth-based business owner or entrepreneur to learn effective and actionable digital marketing strategies to grow your business - offline and online.
With workshops, webinars and special alert messages, we share digital marketing tips, traps and tricks to help you save time & money, and enjoy better results.
Webinars & Workshops
During the Covid period 2020-22, we replaced our in-person workshops with online webinars covering a wide range of important topics. These are all free to attend, and also free and available to watch later whenever you want.
Once we're all good at 'living with Covid', we will probably re-start our workshops, and keep the webinar program going as well. We’ll let you know here and through the mailing list, so keep in touch for the news.
Why is effective marketing so important?
Having a strong online presence can be an amazing source of new business. There is so much noise about digital marketing (not to mention the bad advice), many business owners find it overwhelming to know where to spend money and/or time, and even where to start. We aim to cut through the BS and quickly help you make sense of it all.
Some Q&A to start with...
Q: Do I need a website?
A: Yes, probably. If you have a good website, people will normally trust you more and are more likely to find and use your services. Some businesses just use social media, but a good website is likely to make a big difference.
Q: What content should I write for our website?
A: Tell the story of your business, but don't make your website all about you. Write your website content so you clearly explain to your ideal customers what you do, what problems you solve and the benefits you bring to your customers.
Most people trust what other customers say about a business rather than what the business says about itself. Make sure you include reviews, case studies and customer testimonials as proof.
Q: How do I make Google like our website so we get more visitor traffic?
A: Optimise your site using techniques that Google recommends. Create good fresh relevant content to match what people are searching for. Build the authority of your website through links and relationships.
It's not hard but many people don't do it or don't do it correctly. (Or they get ripped off by dodgy SEO snake-oil salesmen. We hate that.)
Q: Why aren’t the people visiting my website buying from us?
A: There could be several reasons for this. You might be attracting the wrong type of visitors. You might not be ranking for the right search terms with 'buyer intent'. You website may not be very engaging for new visitors or it may not be set up correctly or optimised to effectively convert visitors into sales or enquiries.
Q: How come no-one is signing up to my email list? And what should I send them if they do?
A: You’re probably not providing enough good reasons or a strong incentive for them to sign up. You should send helpful advice that builds trust in your audience, not just sales pitches or a boring “newsletter”.
Q: My friend told me that social media was important, is that true?
A: Yes & No. Social media can be very important, but for a lot of people, it’s a big waste of time. It depends on what you do on social media and how you do it. Of course, it also depends on your type of business and how you can best reach and engage with your customers.
Q: Should I pay for ads? What type?
A: Ads can be a great way to scale your business and provide immediate feedback. Google Ads is a good place to start.
Q: Does my business need to be on Google Maps?
A: This totally depends on the type of business you have. Locally-focused businesses absolutely need to be on Google Maps.
Q: Does my business need to be on YouTube?
A: Again, this depends on the type of business you have but for most businesses, videos are great, and YouTube is the place. You don't need to spend a lot of money to have good videos. You can record your own, and short videos are often better than long videos. Make them useful and engaging.
Q: My business is already doing well online, but how do I take it to the next level?
A: Come to our meetups and we’ll tell you!.
Who are we?
The Digital Marketing Tips and Tricks meetup group is co-run by Gareth Lane & Richard Keeves. Gareth Lane is the founder of Concise Digital ( https://concise.digital/ ) and is a marketing educator.
Richard Keeves is a web industry veteran, with over 25 years of digital marketing experience. Richard is the author of Catching Digital, a guidebook for digital business planning. Richard is also a director of Concise Digital after Gareth invited him to join the business in 2019.
Gareth and Richard know what works and what doesn’t from years of experience. They value education and happily share their knowledge to help others leverage the internet to build their brand and attract more enquiries, clients and customers.
If you’re ready to start (or keep) building your online brand, hit the “JOIN” button top right and sign up for some meetups!
Why are Gareth and Richard doing this?
These guys both love digital marketing and love helping others grow their businesses. They have also helped their clients make a lot of money online, and have hundreds of hours of public speaking experience between them.
There is so much information about digital marketing online that is either wrong, outdated, or is just generally overwhelming. Gareth and Richard aim to cut through the noise and help you focus on the most effective things you need to grow your business.
By providing a sound education, Gareth and Richard hope to help businesses avoid getting burnt by unscrupulous providers who take your money (and sometimes lots of it) while doing barely anything in return, or at worst harming your businesses online presence.
Are you going to try and sell me your services?
No! Workshops and Webinars are strictly pitch-free.
These sessions are all about education and value.
A lot of the info we share are tips and tricks you can DIY.
What will I get from attending?
1. Actionable marketing strategies, no matter what stage of online growth your business is at.
Just starting off and need some handholding? We’re here for you. Doing well already? We’ll give you some advanced strategies to try. Somewhere in the middle? You are in an excellent place to get advice that will help your business grow to the next level.
2. A chance to ask any questions you have about marketing your business online.
It always seems to be quicker asking questions to someone with experience rather than trying to figure it out yourself. That’s what this part of the session is for.
3. Networking opportunities with other Perth business owners interested in Growth.
Meet like-minded business owners also trying to grow their businesses and you never know what might happen :)
Who should attend these meetups?
If you’re a business owner or entrepreneur in Perth and you want to take the next steps in growing your business online you should come along. We promise it will be worth your time!
Are you going to try to sell Concise Digital to me?
Actually no. We don't try to sell anything to you and we don't run this Meetup to try to get new clients. We get most of our new clients from word of mouth referrals from other happy clients.
That said, if you need help, then let's see if we're a good fit for you. Concise Digital is a full service digital agency based in Perth, WA. We work with lots of small to medium size clients and build websites, ecommerce online stores and provide an extensive range of digital marketing services. We have a team of 50+ people spread across 6 time zones work with clients in Perth and WA, as well as national and international clients.