Name: DIGITAL MARKETING TRENDS OF 2018
Start: 2018-06-27T18:00:00-07:00
End: 2018-06-27T19:00:00-07:00
Location: General Assembly Seattle

**** PLEASE RSVP VIA GA SITE: https://generalassemb.ly/education/digital-marketing-trends-of-2018/seattle/48776 ****

About This Event

Because the digital marketing landscape is so vast it is hard to predict what trend is going to rule 2018. What one aspect of your marketing strategy do you need to make a priority? What one marketing tactic is crucial for your brand to incorporate?

Join us a marketing pros help you cut through the noise in order to spot the impactful new strategies. Our expert panel will predict trends and give us insight into what he believes will be most important digital marketing strategy or tactic for the remaining part of 2018. Will it be integrating conversational commerce, shifting focus to Generation Z, or increasing personalization through AI? There are so many possibilities!

We’ll dive into: How each marketer determines trends. Trends from 2017 and lessons learned. Predicted trends for 2018.

While improving the personal connection your brand has to its customers will always be a priority in marketing; some trends will last and some will not come learn from the pros on how to set your brand up for success this year.

About the Instructors

John Schuster
Freelance Internet Marketer

Professional freelance internet marketer and Director of Digital Marketing for the Seattle Search Network. John has successfully worked with local and national brands to increase traffic and revenue using search engine optimization, Facebook advertising, Google Adwords, and other online strategies.

A loving husband and father of 3 kids, John is a full time internet marketing consultant. Certified in Google Analytics, and content strategy he specializes in using tools like SEO, online advertising, and social media to acquire new customers and drive measurable sales growth.

Rita Cidre
Founder and CEO,
Anda Pa'l

Rita Cidre is a marketer, designer, storyteller and the founder and CEO of Anda Pa'l, a fast-growing e-commerce accessories brand for multicultural Puerto Rican women. Rita started her business 2 years ago while working as Marketing Director at Zillow Group, where she managed marketing for the company's largest business: Premier Agent. Prior to Zillow, Rita led customer acquisition for Real Simple magazine in New York and prior to that was a founding member, head fundraiser and the main voice on those pesky pledge drive for Rhode Island's NPR station. Her work has been featured on NBC, Buzzfeed, Mitú and Remezcla and she's been named one of the top 50 female marketers to follow by Search Engine Journal, Hubspot, and Devrix. Rita has an MBA from the University of Virginia's Darden School of Business and a BA from Brown University.

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DIGITAL MARKETING TRENDS OF 2018

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General Assembly Seattle

DIGITAL MARKETING TRENDS OF 2018

General Assembly Seattle

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