Morning Startup - Perth

Calling all startup founders!

On the first Wednesday of each month, let's get together for a tasty beverage or two, celebrate and/or commiserate the month that was, and share plans and ideas for the month yet to be!

You might even meet your future Co-founder, Engineering Lead, or Senior Vice President of Vibes & Alignment.

As Elon Musk could have once said, "All my success is due to drinking with other startup founders as often as possible".

This is a very casual, monthly, after-work event, in addition to our fortnightly Morning Startup meetups at Spacecubed. So if you're not a morning person, this is for you!

There will be no speakers or formalities. Just a bunch of startups, in a pub, having fun, and learning from each other.

Pizza will be provided courtesy of our amazing Morning Startup sponsors (see below), but make sure you save up ahead of time to cover the cost of your own exotic cocktails and Perth-priced-drinks.

To find us, ask the bar staff for the Founder Sundowner table and they'll point you in the right direction.

Look forward to seeing you there!

Get around our amazing sponsors!

The Talk
Everyone wants the AI search playbook so their business appears when a prospect asks ChatGPT or Claude for a recommendation. But you can’t game your way to success in AI search. It relies on good SEO and on content structured so AI can use it. It rewards businesses that have already done the fundamental work of content marketing. Skip that work, and no amount of “AI optimisation” will save you. This talk connects two things most startups treat separately: content marketing and getting discovered by AI.

Drawing on content work she started 30 years ago and five businesses built on organic content, Sarah Mitchell lays out the three-part strategy that makes visibility possible and shows what happens when you drop one. She’ll cover the mistakes she’s made and watched others make, from chasing clicks, to optimising for traffic instead of conversions, to the most common trap of all: “post and hope.” She’ll share real examples of WA companies winning ground by structuring their content for AI, in industries as diverse as manufacturing and aged care.

Attendees will leave understanding how AI search differs from traditional Google search, what structural changes make content attractive to AI, how to find and retain an audience, and how to test their own AI visibility. Sarah’s practical takeaway is rethinking the goal of content and why producing less content might be the best thing you can do.

Our Speaker
Sarah Mitchell is the co-founder of Typeset and founder of Global Copywriting, and works as a fractional Chief Content Officer for companies that have outgrown ad-hoc content but aren’t ready for a full-time hire, mostly B2B SaaS, professional services, manufacturing, and technical firms.

Her path is an unusual one. She started as a software developer and spent 20 years in IT, 15 writing code and designing software, then moving into technical and commission-based sales. Three of those years were spent helping establish a sales office in Johannesburg, a market with no brand awareness, where she first used case studies and white papers to hit her numbers. She carried a sales bag, opened new markets, and closed enterprise deals, so she talks in revenue, not just reach.

Her writing has been published in six countries and won multiple Content Marketing Awards. She is a judge for the International Content Marketing Awards and spent more than a decade as Australian consulting editor of Chief Content Officer magazine. Sarah is based in Perth and works across Australia, the UK, and the USA.

Agenda:

• 7:30 am: Shameless plugs and announcements. Introduce yourself or announce your startup to the Perth startup community!
• 7:45 am: An awesome startup related talk, panel or pitch practice session!
• 8:30 am: Networking & delicious breakfast treats
• 9:00 am: Finish

Morning Startup is a fortnightly meetup for WA startups, founders and entrepreneurs to help inspire and support entrepreneurship in WA. We're run by founders, for founders and our meetups are 100% free! Come along and connect with the WA startup community!

The details of this specific meetup are yet to be confirmed, but rest assured, if you're a WA startup, you'll walk away with new knowledge, connections, and start the day inspired!

Agenda:

• 7:30 am: Shameless plugs and announcements. Introduce yourself or announce your startup to the Perth startup community!
• 7:45 am: An awesome startup related talk, panel or pitch practice session!
• 8:30 am: Networking & delicious breakfast treats
• 9:00 am: Finish

Calling all startup founders!

On the first Wednesday of each month, let's get together for a tasty beverage or two, celebrate and/or commiserate the month that was, and share plans and ideas for the month yet to be!

You might even meet your future Co-founder, Engineering Lead, or Senior Vice President of Vibes & Alignment.

As Elon Musk could have once said, "All my success is due to drinking with other startup founders as often as possible".

This is a very casual, monthly, after-work event, in addition to our fortnightly Morning Startup meetups at Spacecubed. So if you're not a morning person, this is for you!

There will be no speakers or formalities. Just a bunch of startups, in a pub, having fun, and learning from each other.

Pizza will be provided courtesy of our amazing Morning Startup sponsors (see below), but make sure you save up ahead of time to cover the cost of your own exotic cocktails and Perth-priced-drinks.

To find us, ask the bar staff for the Founder Sundowner table and they'll point you in the right direction.

Look forward to seeing you there!

Get around our amazing sponsors!