ProductTank Portland - July 2020

We'll have two 20-minute talks, each followed by 10 minutes of Q&A. We are excited to feature two out of town guests for our virtual event this month.

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What Kind of Product Manager Am I?
Simone Barsky

A Product Management job can take many shapes and forms. Do you work B2B or B2C? Do you have 20 coworkers or 2000? Is your revenue model advertising or subscription? With so many factors, one Product job can feel completely different from another one of the same exact title.

As a Product Manager, you can find job satisfaction by identifying exactly what it is that you like about the field and where your strengths lie when looking for your next gig. This play-along, interactive talk walks you through the exact questions to ask yourself in order to figure out which Product role is right for you, so you can truly shine.

Simone Barsky is a Product Director at Discovery Inc, where she oversees a Commerce team that builds digital experiences that help over 60M unique visitors/month make purchasing decisions across Food Network, Discovery, HGTV and more. Previously, she conceived and launched dozens of apps for brands like Warner Bros, People, Sports Illustrated and AMC Networks across web, mobile, CTV and VR platforms, and co-founded viral streaming service Moodica.

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Using the 3 T's to Curate a Customer First Culture
Shyna Zhang

All good marketers know that all good things come in 3's, right? Join Shyna as she talks about the 3 T's of a Customer First Culture: Teams, Techniques, and Technologies that she's observed in organizations to transform mindset and alignment to put customers at the center of everything that they do.

Hear examples from start-ups to multinational companies on how you can be a change agent that ignites or reminds your organization to identify your ideal customers. Ensure that you're organization keeps your ideal customer at the center as you're building product, developing personas, and nurturing these customers to grow the business.

Shyna has focused her career on helping Enterprise SaaS and Digital Health organizations to scale by driving go-to-market strategy by launching new products, segments, geographies, and industries. She spent over 5 years at Microsoft in Seattle and APAC and was most recently at Marketo, where she led the Enterprise Product Marketing team. Most recently she headed the Product Marketing team at Castlight. She's currently consulting and advising organizations who are looking to scale.

Link will be provided to attendees!