Turbo Charge Your Sitecore Optimisation From Campaigns to Personalisation

Join 10 year Sitecore veteran and 2018/19 Strategy MVP Greg Baxter and Sitecore Marketing Consultant Jay Sanderson to unlock the secrets to driving platform ROI using optimised campaigns and web site personalisation. Don't forget the outstanding drinks and nibblies while you network with the best!

Session 1:

Engagement Value and Campaign Management – Using Sitecore to drive down your Cost of Acquisition (CPA)

Jay Sanderson, Sitecore Marketing Consultant

By 2020, there will be an average of six internet-connected devices per person. These days, customer journeys are fragmented into multiple short bursts spread across multiple devices. More than ever, it is important to measure early signals of conversions, be it from a page or product level, campaign level, or otherwise. Join us as we discuss looking beyond the transaction and how you can determine what is really driving conversions.

Session 2:

Turbo Charge Sitecore Personalisation for Super Fast Business Results!

Greg Baxter, CX Director Luminary. Sitecore Strategy MVP 2018/19

Personalisation is one of the key reasons you invested in Sitecore - but actually implementing it is another thing entirely.

Learn from a 10 year Sitecore veteran about the simple steps you can take to fast-track personalisation. It's not as hard as you may think!

The steps to Sitecore and digital marketing ROI are demystified, and explained to deliver a grab bag of take-aways that will let you confidently plan and deliver Sitecore personalisation.

The presentation is designed to provide you with insight and practical tools to get quick wins and transform the way you use Sitecore.

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"The workshop was fantastic! Greg is a great presenter. He has an excellent understanding of the stuff that matters to businesses and presents it in a really logical order from a business user perspective. The workshop exercises were simple and relevant, and showed how we could apply the concepts to own business. Knowing that Sitecore is extremely powerful can be incredibly overwhelming when you have never personalised a site before. But Greg made the concepts easy to grasp and showed us some simple ways to dip our toes into personalisation and get some quick wins (while we sort out the heavier details)." - Digital Marketing Manager

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