{Virtual} EdTech LaunchPad Essentials - Marketing & Communicating with Customers

(NOTICE: the event link has been updated. See you on Hopin!)

>>>PURPOSE<<<

The purpose of our meetups is to share knowledge and inspire those passionate about education innovation and EdTech solutions. And to create opportunities for us all to network Australia-wide and even globally.

>>> EDUGROWTH LAUNCHPAD SEMINAR SERIES<<<<

Welcome the third of several virtual EduGrowth Insights Seminars we have planned in 2021. We will be holding four meetups in the first half of 2021.

Our meetups will have a mixture of thought leadership presentations followed by Q&A and an opportunity for virtual networking!

MEETUP #3 - Communicating with customers: EdTech marketing strategy
(Thursday 20 May)

It is important to understand who your target audience is, and how to speak to them so they listen. This meetup will help you better understand your customers and how to develop an effective marketing strategy to communicate with them.

>>>WHAT YOU WILL LEARN<<<

Craig Simon, the founder of ZOMO Consulting, as well as Margo Griffith, Head of Business Development for Edalex, will help participants navigate this topic. Harnessing their experiences, they'll provide deep insights on this important step of an EdTech business.

They will cover:

1. How to define a target market and audience
2. How to reach the key decision makers in schools and universities
3. How to create effective messaging by using language common in the sector
4. How to choose channels for connecting with customers

>>>AGENDA<<<

3:30 pm | Opening Remarks from Marilyn Lopez - Marketing Manager of EduGrowth / Moderator. Introduction of the LaunchPad Program, topics and speakers

3:35 pm | Conversation and Q&A with speakers Craig Simon, Founder of Zomo Consulting & Margo Griffith, Head of Business Development of Edalex.

4:35 pm | Virtual networking across Australia (Perth, Brisbane, Sydney, Melbourne, Canberra & Adelaide EdTech community) and India (representatives from Indian EdTech community through The Victoria-India Innovation Exchange Program).

5:00 pm | Event Close.

>>>WHO SHOULD ATTEND?<<<

Anyone interested in education innovation and education technology will find our meetups useful including:

1. EdTech startups
2. Academics and Educators with an EdTech idea
3. Professionals in EdTech or Education industry.

>>>FUTURE SEMINAR SERIES MEETUPS<<<

#4 Meetup | 3 June - Building a Sales Strategy: Startup Sales and Revenue Generation

>>>MORE INFORMATION<<<

Insights Seminars plays a significant role in the entire LaunchPad program developed by EduGrowth. We invite prestigious industry experts to share their insights over a one-and-a-half-hour seminar fortnightly across eight weeks.

Our whole seminar series include:

#1 Meetup | 22 April - Shaping Your Business - Product Design and Business Models
#2 Meetup | 6 May - Co-creating with Your Customer: Pedagogy and Piloting
#3 Meetup | 20 May - Communicating with customers: EdTech marketing strategy
#4 Meetup | 3 June - Building a Sales Strategy: Startup Sales and Revenue Generation

Learn more here: https://edugrowth.org.au/programs/launchpad/

>>>STAY IN THE LOOP<<<

To stay in the loop of future expos, summits, meetups, showcases and seminars subscribe to our eNews (https://edugrowth.org.au/subscribe-to-news-events/) or follow us on
LinkedIn: https://au.linkedin.com/company/edugrowth