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## Details

The buzz around AI is Agentic AI now. These autonomous systems, capable of reasoning, planning, and executing complex tasks, promise to revolutionize how businesses operate. But what does this mean for the channel partners, solution providers, and MSPs on the front lines? Is it a gold rush of new service opportunities or a disruptive force that threatens established business models?
Join us for a candid, no-hype fireside chat with AI and solution provider leaders from the GTIA AI Advisory Council. We're moving beyond the marketing slides to discuss the real-world implications of Agentic AI. Our expert panel will share unfiltered insights on the good (unprecedented efficiency, new revenue streams), the bad (implementation complexities, new security threats), and the ugly (potential for job displacement, ethical dilemmas, and client relationships gone wrong).
Attendees will walk away with a clear and actionable understanding of:

  • The Opportunity ("The Good"): Identify tangible revenue streams and new service models that Agentic AI unlocks for MSPs and solution providers, from hyper-automated IT operations and proactive cybersecurity defense to creating custom AI agents for clients.
  • The Operational Impact ("The Bad"): Understand the significant operational shifts required to support Agentic AI. This includes addressing new skill gaps in your technical teams, evolving your service delivery frameworks, and managing the complex toolchains and platforms involved.
  • The Inherent Risks ("The Ugly"): Evaluate the critical security, ethical, and reputational risks. Learn about the "ugly" scenarios, such as autonomous agents making critical errors, creating new attack surfaces for cybercriminals, and the challenges of assigning accountability when AI systems fail.
  • A Practical Adoption Framework: Develop a strategic framework for getting started with Agentic AI. Gain insights on how to move from initial experimentation and pilot projects to building scalable, profitable, and responsible AI-driven services for your clients.
  • Strategic Positioning for the Future: Gain foresight from industry leaders on how Agentic AI will reshape the channel ecosystem, redefine customer expectations, and what it takes to remain a relevant and valued strategic partner in an increasingly autonomous world.

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