Content Marketing: Power Writing (part #2)
Details
This is part #2 of a three-part masterclass series to learn professional content marketing techniques. If you want to start a career in online marketing, or you own a business and want to grow your customer base, this masterclass series is for you.
Part #1: Great Ideas
https://www.meetup.com/creative-adelaide/events/264838084/
Part #2: Power Writing
https://www.meetup.com/creative-adelaide/events/264838217/
Part #3: Growth Hacking
https://www.meetup.com/creative-adelaide/events/264838265/
Good marketing is giving people something they want, something useful, so they form a relationship with your brand. Content marketing is now the most effective way to sell online because people respond to stories, not advertising.
In this masterclass series, you’ll learn how to plan and execute content marketing campaigns, from concept right through to social media community building.
In masterclass #2, we’ll take a deep dive into content writing technique. Working to a strategic brief, we’ll write copy for various content formats like blog posts, articles and video scripts. We’ll be focussed on creating narratives that speak to the customer’s needs and desires, using language that sustains the attention of your audience.
You’ll learn about:
structuring content strategically
customer-centric narratives
SEO writing
proposition building
overcoming objections
motivating audience action
headline writing
CTA strategy
By the end of this masterclass session, you’ll be able to write engaging, targetted content that will generate leads and power growth.
IMPORTANT:
please bring your computer, because we will be writing, and online marketers live in a paperless world.
This is a small group masterclass, so numbers are strictly limited. Please RSVP early.
Thank you. See you soon!
Venue:
Chocolatree - 25 O'Connell St, North Adelaide SA
Map link: https://goo.gl/maps/NFPp7PcsJGK2ecsh6
Cost:
$20
Payment will be accepted via PayPal.
You’ll be fully refunded if for any reason the masterclass has to be cancelled.
About your masterclass tutor:
Hi! I’m Emmanuel Marshall. I'm a content marketing specialist with more than seven years of experience. I produce campaigns that deliver useful information and entertainment to target audiences.
Now I work from my home office, writing for tech companies. But when I started working as a content marketer, I was doing my writing in a tent. It's a long story, but I'll give you the elevator version.
I got my big break as a content marketing guy when Manifest PR asked me to create a campaign for them to promote a new IPA beer. I was an adventure blogger at the time, living on low-paid freelance copywriting work while I hitchhiked around the planet. Manifest asked me to make a social media campaign for their beer, revolving around hitchhiking, and that was exactly what I did. I hitchhiked from Scotland to Delhi, with beer as my constant companion, making YouTube videos and blog posts all the way.
So what do I do now?
The work I do for my clients spans strategic planning, content writing, ghostwriting, and PR. My work is about describing a company’s mission in a way that’s compelling and accessible, through blog posts, articles and social media. My mission is to build communities around brands to motivate viral sharing, promote SEO and generate qualified leads. My clients include leading international brands, technology startups and PR agencies.
Visit me on the web:
http://www.linkedin.com/in/c-emmanuel-marshall-/
http://www.storymarshall.com